Commercial Director - FC Como Women

Role Summary

As one of Italy’s leading independent women’s football clubs, we are looking for a Commercial Director to lead the club’s commercial engine through its next phase of growth.

Reporting directly to the Chief Executive Officer, the Commercial Director will be responsible for owning and executing FC Como Women’s revenue-generation strategy, as we continue working to transform the club into a league-defining commercial brand while building scalable, professional commercial operations.

This role is ideal for someone with a start‑up mindset who loves the idea of creating something from a blank sheet of paper and isn’t afraid to roll up their sleeves. It would suit someone resourceful and commercially astute, with a strong track record in revenue growth, brand building, and partnerships. You’ll thrive in fast‑moving, resource‑constrained environments and hold a deep belief in the commercial potential of women’s football.

Before we get excited...

Before getting into the specifics of the role, there are a few non-negotiable requirements we want to be transparent about. We run open and inclusive hiring processes, but the requirements below are ones we do not have flexibility on.

If you don’t meet them, don’t despair! There will be future opportunities at Como Women and across Mercury13’s portfolio of clubs. 

Our non-negotiables

• You must be fluent in Italian and professionally proficient in English

• You must be based in Italy and willing to work and/or travel frequently to Cislago (HQ)

• You must be willing to work a non-traditional schedule: football does not operate on a 9–5 timetable

• You must have conviction in the commercial viability of women’s football: this role is about growing the game, not maintaining the status quo

Key responsibilities (aka, your mission)

Owning the club's commercial revenue engine

You will be accountable for building and executing a comprehensive revenue-growth strategy across:

• Commercial partnerships and sponsorships

• Ticketing, hospitality, and fan monetization

• Merchandising and licensing

• Innovative media and content-driven revenue opportunities
  
  

You will work closely with Mercury13’s CRO on international and portfolio-wide partnerships, but at club level you are expected to own execution and outcomes.

Leading commercial partnerships

• Identify, pitch, negotiate, and close new commercial partners

• Manage multi-year agreements, renewals, and partner activations

• Ensure partners receive best-in-class activation and value delivery

• Align local execution with Mercury13’s broader commercial strategy, tools, and infrastructure

Driving brand, audience, and fan growth

• Lead the club’s marketing, brand, and audience-growth strategy

• Develop integrated campaigns to grow visibility, relevance, and community engagement

• Oversee digital, social media, and content strategy to maximize reach and support revenue objectives

• Build a modern, distinctive brand presence aligned with Mercury13’s vision
  

Building and leading a high-performing commercial team

• Establish clear revenue targets and performance KPIs aligned with the Group CRO

• Build, lead, and develop a lean, high-performance commercial and marketing team

• Set professional standards, accountability, and execution discipline across all commercial functions
  
  

Your skills & traits (aka, about you)

• Commercial leadership experience — proven success in senior revenue-generating roles within professional sports, media, entertainment or adjacent industries (football experience is a plus, not a requirement)
  

• Partnership expertise — strong background in sponsorship sales, deal structuring, and relationship management
  

• Strategic but hands-on — able to set direction and also execute at pace
  

• Excellent communicator and negotiator — comfortable with senior stakeholders, partners, and internal leadership
  

• Resilient and results-driven — thrives in fast-moving, evolving environments
  

• Innovative mindset — able to think beyond traditional football assets and revenue models
  

• International outlook — bonus for experience in international sports or media markets (particularly UK / US)
  
  

Some final thoughts before you apply…

We are building something ambitious. The goal is not incremental improvement, but to help define what a modern, commercially successful women’s football club looks like.

That means:

• If you are risk-averse or looking for rigid structure, this may not be the ideal role for you

• This is a build, not inherit opportunity

• Structure will evolve — comfort with ambiguity is essential
  
  

If you are excited by ownership, accountability, and the opportunity to help shape the future of women’s football at club and industry level, we think this role will be highly rewarding.

About Como Women

FC Como Women, a Mercury13 portfolio club, is a professional women’s football club currently competing in Serie A Women, the top tier of women’s football in Italy.

Founded in 2020, the club achieved rapid promotion through the Italian football pyramid and now operates a first team alongside a growing youth academy structure (U19 through U11).

About Mercury13

Mercury13 is a multi-club ownership group focused on acquiring women’s franchises and supercharging their commercial trajectory. Our ambition is to set the global standard for women’s football ownership — building commercially powerful, professionally run clubs that unlock the full potential of the women’s game.

Our portfolio clubs include FC Como Women (Italy) and Bristol City Women FC (England).