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With an estimated 240 million registered players worldwide, soccer is the most popular sport on earth, by some distance. The game is played everywhere from Rio to Rome, Cairo to Kabul. In each major footballing nation, fans and players of the sport have developed their own distinct culture around the game, as well as individual ways of playing it. It's this diversity that makes soccer so interesting for many. Over the years, a wide variety...
Euro 2024 is just around the corner. The prestigious international competition brings together the best countries in Europe every four years, with global heavyweights like France, Italy and Germany battling it out to be crowned the continent's greatest. Tournaments like Copa America and AFCON are packed full of elite-level players and rich culture and history, creating incredible footballing spectacles at every edition. But given the global...
You may be able to win a game thanks to one standout individual performance, but it takes a full squad to win a championship trophy. Football is a team sport, and if everyone isn't pulling in the same direction it's very difficult to achieve success. For that reason, footballers and coaches are trained to concentrate on fostering teamwork and contributing to the wider collective rather than focusing too much on personal matters. However,...
For people who don't possess an in-depth knowledge of the sport, having a conversation with a bunch of football fanatics can be like trying to understand a different language. The spread of the beautiful game into every corner of the globe has led to a wide variety of words, phrases and concepts developing, relating to every aspect of the sport. Every year, multiple new terms will enter the public sphere and become adopted by fans looking for...
In terms of managerial moves, the last fortnight has been the busiest of the summer so far. Many of Europe's biggest, most successful clubs have appointed new head coaches, and some of these appointments have been extremely surprising. Meanwhile, there has also been plenty of action behind the scenes in the lower leagues, as clubs in the English Football League (EFL) and beyond attempt to prepare for a brand new season amid fresh expectations...
Soccer is a global game. The sport has reached every corner of the planet, from Tokyo to Toronto, Copenhagen to Cape Town. There are professional leagues operating in hundreds of different nations, and according to estimates, there are around 250 million registered players all over the world.  In order to manage all these footballers, strong, well-organised governing bodies are absolutely essential. The global game is controlled by...
After nine gruelling months of high-quality football, tactical innovation and physical battling, the Premier League season has come to an end. Manchester City made history by becoming the first team in English top flight history to win fourth league titles in a row, clinching the trophy on the final day with a win against West Ham. Their record-breaking boss Pep Guardiola is contracted until next summer, so he will be staying in place to...
The worldwide commercialisation of soccer in the modern day means that every time a major international tournament rolls around, it's a chance for brands and sponsors to advertise their products. Adidas, Budweiser, Coca-Cola, McDonalds, Hyundai, and Visa were just some of the sponsors of the last World Cup, staged in Qatar in November and December 2022. But when it comes to commercial products being advertised at prestigious tournaments such...
Every four years, the UEFA European Championship pits some of the world's greatest international football teams against each other in a whirlwind month of high-stakes sporting drama. An iconic trophy is up for grabs, reputations are on the line, and bragging rights between nations are decided. This June, 24 European nations will gather in Germany for the latest edition of the tournament, and plenty of them will fancy their chances. In this...
In exactly one month time, the first match of EURO 2024 will kick-off with the hosts Germany playing Scotland in Munich. Has it ever been so quiet in the build-up to a major sporting event? Considering there are 24 countries participating, 13 official global sponsors and 10 host cities making significant investments, I would have expected a ripple of marketing activities by now. But no, nothing has remotely triggered my interest. As for the...
For fans of the Premier League (and Spurs fans in particular), Harry Kane’s summer 2023 move to Bundesliga champions Bayern Munich was a seismic moment. And while his first season in Germany hasn’t exactly gone according to plan — the club have been surpassed at the top of the table by Xabi Alonso’s unexpectedly unstoppable Bayer Leverkusen side, who have won the title at a canter — Kane has still made an...
It's almost crunch time at the end of the season. For the English Football League (EFL), the regular season is over and the promotion play-offs are imminent. In the UEFA Champions League, the finalists have been decided and Real Madrid and Borussia Dortmund will be preparing themselves for a huge clash on Saturday 1st June. And in the Premier League, Arsenal and Manchester City continue to push each other until the very end, aiming to...