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Sascha Gustard-Brown has experience within the area of Supporter Engagement, having held the positions of Head of Supporter Engagement at Luton Town Football Club and Supporter Liaison Officer at West Ham United. She is currently working on small supporter engagement projects in sport and freelance writing in football.   How did you start working in football? I have loved football from an early age and started watching...
What is Supporter Engagement? There are many areas of supporter engagement which can lead to a rewarding and enjoyable career in football. Most people are familiar with the role of Supporter Liaison Officer (SLO) - the designated point of contact for supporters, who is responsible for engaging with the supporter base and ensuring that their voice is heard by the relevant persons at their club. However, many clubs also have a Supporter...
"I want to work in The Premier League" This is a sentence I have heard often during my time working in the football industry. Whether it be from university students studying a football related course, those who have been working at EFL clubs for just a short space of time, or football supporters who are chatting away to each other on a matchday - the Premier League for many is the pot of gold at the end of a rainbow. And having worked for...
The role of the Football Coach is continually evolving, with new strategies, practices and concepts being developed at an increasing rate. The internet has played a crucial role in allowing coaches to share their ideas, and over the past few years more and more online coaching education platforms have surfaced, allowing new and practicing coaches critical insights into the training methods of the top clubs, as well as leading Coaches &...
Each summer thousands of university graduates head out into the marketplace waving qualifications seeking new challenges and work opportunities in the sport business. Just like big money transfers in the football business the stakes are raised each year. Finding the ‘dream job’ can be almost impossible let alone something that remotely inspires you to get out of bed each day!.   Here are a few tips and reflections on...
At Jobs In Football, we try to connect users with the best learning resources available through all aspects of the game. When it comes to Coaching, there are a myriad of options in terms of online resources, but why not learn from the very best? Our partners at CV Academy provide exactly this, with courses delivered from the best minds at the elite levels of the game.   In this instalment, Aitor Karanka presents a match...
The Football industry has become a hyper-inflated business with astronomical amounts of money involved. In the newspapers, we can read about Centre Backs being sold for £80 million, or teenagers being purchased for £195 million. With the growing financial risks within football business, such as transfers of players, more and more clubs have decided to hire a Sporting Director.   Here, UCFB Student, Anders...
The Football industry is awash with regulation. Some of this is fairly rigid and robust, other aspects are far more flexible. One of the things we often see in the media however, is positive action around BAME coaches. Every few months journalists pick up on this, as do campaign groups, and talk about how ‘unacceptable’ and ‘concerning’ the lack of BAME coaches is across the game.   What these stories fail...
Tech has been married with stadiums for a while now and, these days, the fan experience as we know it is being reshaped. In a time when personal entertainment is giving us more reasons to watch a game from home, stadiums are facing an uphill battle for fans’ attention.   Startups are aware of this and keep delivering novel tech. Solutions range from facial recognition for ticketing, AI analyzing crowd emotions in real-time...
Dynamic ticket pricing is nothing new. Airlines and hotels have been using this method for years. For example, the passenger who buys his ticket months in advance pays considerably less than the traveller who books his ticket the day before departure. Partly because of this, flying is now accessible to a larger audience. But of course a varying demand is not exclusive to the hotel and aviation industry. As more Football Clubs digitize their...
Opportunities for Employment: Does the Success of the 2019 Women’s World Cup Mark a New Era for female sports representation?   Mention of the women’s world cup has traditionally fallen on deaf ears. FIFA has conventionally considered it as a mere formal necessity on its calendar, whilst broadcasters and sponsors have customarily tended to overlook it as vexatious background noise; audible, but not worth immediate...
If you're looking to be the first to scoop the news on the matchday team, report on the latest injury concerns and provide insightful match-day analysis, then a career in sports journalism might be the ideal route for you to take. Whilst the role is understandably competitive, with the right blend of experience and dedication, you can have one of the most sought-after careers in the football industry. From broadcast to print-press, digital...