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Where Should The Sporting Director Sit? The Structural Challenge In The Premier League
26 Oct, 2026
Football has a stability problem. Sacking a head coach and their entire backroom team may buy a short-term bounce, but it rarely builds anything that lasts. The Sporting Director is one answer clubs have reached for: a more permanent figure who owns the long-term football strategy while head coaches come and go. Yet, as more clubs recruit a Sporting Director we are currently seeing the tenure of Sporting Directors decrease especially...
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What Is Sports Management And What What Skills are Needed?
04 Mar, 2025
In professional football, the spotlight will always centre on players. That much is inevitable; after all, these are the stars of the game, the people capable of creating magical moments on the pitch, inspiring fans all over the globe, and raking in huge salaries for doing so. But over the last few years, the amount of attention focused on those working behind the scenes at top clubs has increased. Prominent sporting directors like Dan...
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The Role of the Set-Piece Analyst
02 Jul, 2024
In professional football, the manager or head coach assumes a huge amount of responsibility for whether a team wins or loses. Club boards are far less patient than they once were, and when things go wrong, it's usually the manager's head that ends up on the chopping block. However, one thing that has changed in recent years is that the team surrounding the head coach has expanded significantly; nowadays, the person in charge can gain from the...
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How To Become A Football Agent
18 Aug, 2023
The astronomical figures that are floated around each time a talented footballer is linked with a move away are the result of multiple factors including bumper TV broadcasting deals,  huge commercial partnerships and the growing prevalence of state ownership in the game. However, another important factor that continues to affect how much every superstar football player gets paid is the role of football agents.  The public profile and...
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How To Become a Sports Massage Therapist
07 Feb, 2023
Most fans are well aware of who the head coach and assistant manager is at their club, but knowledge of who's who behind the scenes usually stops there. The fact is, at any professional football club, there are a large number of members of backroom staff dedicated to the successful performance of the first team. And one important role within this set-up is that of the sports massage therapist. Massage therapy plays an important role within...
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How To Become A Sports Analyst
12 Jan, 2023
Quick answer: to become a sports analyst in football, most successful candidates combine a relevant undergraduate degree (statistics, computer science, sports science or communications), early portfolio-building (blog posts, public data work, X / Twitter threads breaking down matches), and an internship at a club, agency or media outlet. Once you have those three building blocks, target entry-level performance-analyst, data-analyst,...
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7 Easy Steps to Get Started in Football Data & Analytics
11 Feb, 2022
The role of data and analytics within football has grown demonstrably in recent years. Clubs like Brentford and Barnsley have been able to punch above their weight thanks to progressive data-driven recruitment and performance strategies. Meanwhile, metrics such as Expected Goals (xG) have become a key part of mainstream football parlance, regularly used on flagship shows like Match of the Day. Just ten years ago, the data used by clubs...
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How To Be a Football Coach In The UK
01 Feb, 2022
Competing in the world of football is a dream job for many people, but what if you want a more managerial role? Have you ever wanted to be responsible for ensuring the fitness of some of the world's best football players? Does the idea of being a key role in the development of players excite you? If so, then you may want to consider training to be a football coach! Coaching a professional football team, especially one in the premier league...
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Career Insights: An Introduction to Supporter Engagement
24 Nov, 2020
What is Supporter Engagement? There are many areas of supporter engagement which can lead to a rewarding and enjoyable career in football. Most people are familiar with the role of Supporter Liaison Officer (SLO) - the designated point of contact for supporters, who is responsible for engaging with the supporter base and ensuring that their voice is heard by the relevant persons at their club. However, many clubs also have a Supporter...
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Understanding the role of Sporting Director
19 Jun, 2020
What Does a Sporting Director Do? Role & Responsibilities Explained The sporting director (also called the Director of Football or Technical Director) has become one of modern football's most influential positions. Yet unlike managers or players, the role remains mysterious to many fans. What exactly does a sporting director do? How do they influence club strategy? What separates successful directors from those who struggle? Quick...
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