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You may be able to win a game thanks to one standout individual performance, but it takes a full squad to win a championship trophy. Football is a team sport, and if everyone isn't pulling in the same direction it's very difficult to achieve success. For that reason, footballers and coaches are trained to concentrate on fostering teamwork and contributing to the wider collective rather than focusing too much on personal matters. However,...
In terms of managerial moves, the last fortnight has been the busiest of the summer so far. Many of Europe's biggest, most successful clubs have appointed new head coaches, and some of these appointments have been extremely surprising. Meanwhile, there has also been plenty of action behind the scenes in the lower leagues, as clubs in the English Football League (EFL) and beyond attempt to prepare for a brand new season amid fresh expectations...
Soccer is a global game. The sport has reached every corner of the planet, from Tokyo to Toronto, Copenhagen to Cape Town. There are professional leagues operating in hundreds of different nations, and according to estimates, there are around 250 million registered players all over the world.  In order to manage all these footballers, strong, well-organised governing bodies are absolutely essential. The global game is controlled by...
After nine gruelling months of high-quality football, tactical innovation and physical battling, the Premier League season has come to an end. Manchester City made history by becoming the first team in English top flight history to win fourth league titles in a row, clinching the trophy on the final day with a win against West Ham. Their record-breaking boss Pep Guardiola is contracted until next summer, so he will be staying in place to...
The worldwide commercialisation of soccer in the modern day means that every time a major international tournament rolls around, it's a chance for brands and sponsors to advertise their products. Adidas, Budweiser, Coca-Cola, McDonalds, Hyundai, and Visa were just some of the sponsors of the last World Cup, staged in Qatar in November and December 2022. But when it comes to commercial products being advertised at prestigious tournaments such...
Every four years, the UEFA European Championship pits some of the world's greatest international football teams against each other in a whirlwind month of high-stakes sporting drama. An iconic trophy is up for grabs, reputations are on the line, and bragging rights between nations are decided. This June, 24 European nations will gather in Germany for the latest edition of the tournament, and plenty of them will fancy their chances. In this...
In exactly one month time, the first match of EURO 2024 will kick-off with the hosts Germany playing Scotland in Munich. Has it ever been so quiet in the build-up to a major sporting event? Considering there are 24 countries participating, 13 official global sponsors and 10 host cities making significant investments, I would have expected a ripple of marketing activities by now. But no, nothing has remotely triggered my interest. As for the...
For fans of the Premier League (and Spurs fans in particular), Harry Kane’s summer 2023 move to Bundesliga champions Bayern Munich was a seismic moment. And while his first season in Germany hasn’t exactly gone according to plan — the club have been surpassed at the top of the table by Xabi Alonso’s unexpectedly unstoppable Bayer Leverkusen side, who have won the title at a canter — Kane has still made an...
It's almost crunch time at the end of the season. For the English Football League (EFL), the regular season is over and the promotion play-offs are imminent. In the UEFA Champions League, the finalists have been decided and Real Madrid and Borussia Dortmund will be preparing themselves for a huge clash on Saturday 1st June. And in the Premier League, Arsenal and Manchester City continue to push each other until the very end, aiming to...
A football match can turn on its head in an instant. All it takes is one defensive slip-up, one piece of individual skill, or one well-worked set piece routine, and a team's outlook on an entire game can be switched completely in seconds. Sometimes these game-changing moments might happen just before the half-time break, and on other occasions, fans may have to wait until the dying moments for this kind of drama. But arguably the most...
Professional soccer coaches will spend hours preparing tactics and ideas for each match, studying the opposition team for weaknesses and working with their assistants and analysts to figure out the best way to get a result. They'll stay up late at night analysing performances and tweaking their starting line-up and put in hard work on the training ground to ensure that they communicate their thoughts to their players and put them in a...
Professional soccer has progressed a huge amount in the last 50 years. The days when some of the world's best players could get away with drinking hard, smoking like a chimney and eating whatever they wanted to are long gone. These days, footballers must remain in top physical condition at all times if they want to compete at the top. Health and nutrition is an integral part of the game, and sports science and physiotherapy has developed to...