Job Description
We are looking for an Interim Chief Revenue Officer (CRO) to cover a period of maternity leave. The (CRO) leads all revenue generation and audience growth activity across Mercury13 and it’s portfolio of women’s football clubs. Operating at holding-company level, this role is responsible for sustaining and accelerating group-wide commercial performance while aligning club-level execution with shared strategic standards.
The CRO oversees sponsorship, ticketing, licensing, retail, and audience growth functions, ensuring that Mercury13 presents a coherent, scalable, and compelling commercial proposition to partners, fans, and stakeholders.
This is a highly collaborative role, working closely with club leadership teams, central agencies, and key external partners.
Key Responsibilities
Group-Level Revenue Leadership
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Own and drive the group-wide revenue strategy across Mercury13 and its clubs which includes;
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Lead sponsorship conversations that are multi-club or group in nature, in partnership with sales agency of record;
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Identify and unlock incremental revenue opportunities through bundled rights, shared assets, and cross-club propositions;
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Lead execution of merch and retail implementation across Group and Clubs ○ Ensure commercial targets are met or exceeded during the maternity cover period, maintaining momentum and partner confidence.
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Club Revenue Coordination
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Support execution through alignment and strategic support for all revenue-generating activities across all clubs, including:
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Sponsorship
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Ticketing and matchday revenue
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Licensing, retail and merchandising
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Support clubs with best practice frameworks, playbooks, and shared learnings while respecting local market nuances.
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Act as a central point of alignment between club commercial teams and group strategy.
Partner Asset Delivery & Integration
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Ensure sponsorship asset delivery is effectively coordinated across clubs and aligned with audience growth strategies.
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Work closely with marketing, content, and social teams to ensure partner activations are authentic, impactful, and measurable.
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Maintain strong relationships with existing partners, ensuring high levels of satisfaction, delivery, and renewal readiness.
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Lead on asset management tracking ensuring processes and systems are adopted across all Clubs
Audience Growth & Fan Development
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Set and maintain group standards for audience growth initiatives across clubs.
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Lead on Group’s first-party data strategy execution in collaboration with Chief Strategy Officer and centralized agency of record, ensuring consistency in data capture, segmentation, and activation.
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Lead on Group tentpole activation execution across all Clubs supporting commercial and audience targets
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Oversee social media strategy and performance across the group and individual clubs, supporting alignment in content, growth objectives, and commercial priorities.
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Champion fan-first thinking, ensuring audience growth efforts directly support long-term revenue potential.
Skills & Experience
Essential
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Senior-level commercial leadership experience in sport, media, entertainment, or a related sector.
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Proven track record of driving sponsorship revenue, ideally across multi-asset or multi-brand environments.
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Strong understanding of audience growth, digital platforms, and first-party data strategies.
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Experience coordinating multiple stakeholders across central and local teams.
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Excellent negotiation, presentation, and relationship-management skills.
Desirable
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Experience in football or women’s sport.
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Familiarity with agency-led commercial models.
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International or multi-market experience across Europe.
Personal Attributes
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Strategic and commercially minded, with a hands-on execution bias.
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Collaborative and empathetic leader, comfortable influencing without direct line management.
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Highly organised, able to manage complexity and competing priorities.
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Passionate about women’s sport and building sustainable, future-focused commercial models.
What Success Looks Like
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Group revenue targets are achieved or exceeded.
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Sponsorship partners experience seamless, high-quality delivery across clubs.
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Clubs operate with greater alignment and clarity on revenue and audience growth standards.
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Audience growth initiatives meaningfully support commercial outcomes and long-term fan value.
Equality Statement:
The successful candidate must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relationships between all internal and external stakeholders.
About Mercury 13