Birmingham City FC
Birmingham, UK
As our E-commerce Manager , you will take ownership of the Club’s official online store(s), ensuring a seamless, engaging, and high-performing digital shopping experience that reflects our identity and values. You will play a key role in shaping and executing our eCommerce strategy, collaborating with internal teams and external partners to achieve ambitious commercial goals.
Key Responsibilities:
Lead the day-to-day management of the Club’s online store(s), delivering a world-class experience across all devices.
Develop and execute a data-driven eCommerce strategy aligned with retail and commercial targets.
Optimise the customer journey, from landing page to checkout, enhancing both UX and conversion.
Monitor and report on trading activity, stock availability, and KPIs.
Work with Digital, Marketing, and Content teams to drive campaigns, product launches, and matchday activations.
Manage third-party platforms, logistics,...