Partnership Accounts Executive

Birmingham City Football Club is on the rise.

With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing it’s part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project.

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Birmingham City Football Club is entering an ambitious period of commercial growth and transformation. As we continue to evolve our partnership offering and strengthen relationships with brands locally, nationally and internationally, we are seeking a motivated and detail-oriented Partnerships Account Executive to join our Commercial team.

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Reporting to the Senior Partnerships Manager – Activation, this role will support the delivery and activation of partner accounts, helping to ensure our sponsors receive outstanding service, creative integration and measurable value.

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This is an exciting opportunity for an ambitious commercial professional to grow within a dynamic football environment and contribute to the Club’s long-term ambitions.

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About the Role

The Partnerships Account Executive will support the day-to-day management and activation of partner accounts, ensuring contractual rights are delivered effectively and relationships are maintained to a high standard.

Working closely with internal teams including Marketing, Media, Digital and Football Operations, you will help coordinate campaigns, matchday experiences and integrated activations that enhance partner visibility and fan engagement.

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Key Responsibilities

Partnership Delivery & Account Support

• Support delivery of the Club’s short- and long-term partnership strategy
• Assist with day-to-day management of partner accounts, including rights delivery and activation implementation
• Maintain accurate rights trackers, asset logs and activation schedules
• Support seasonal reporting and partner performance reviews to demonstrate return on investment
• Ensure all partner deliverables are completed on time and to a high standard

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Relationship & Activation Support

• Act as a key point of contact for assigned partners
• Support planning and delivery of partner activations, campaigns and matchday experiences
• Work collaboratively with internal teams to coordinate integrated partner activity
• Identify PR, awards and storytelling opportunities to highlight partnership success

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Commercial & Operational Support

• Assist with identifying added-value opportunities to support renewals and partnership growth
• Maintain strong interdepartmental communication to ensure seamless delivery
• Develop a strong understanding of partner objectives and align them with Club initiatives

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What We’re Looking For

Qualifications

• Bachelor’s degree in Business, Marketing, Sports Management or a related field

Experience

• Ideally experience in a commercial or partnerships role, ideally within sport or entertainment
• Experience supporting partner accounts in a fast-paced environment

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Skills & Capabilities

• Excellent communication and relationship-building skills
• Strong organisational and time-management ability
• Strategic thinker with problem-solving capability
• Confident working across departments and managing multiple priorities
• Passion for sport and understanding of fan culture

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Personal Qualities

• Hands-on, proactive and energetic
• Self-motivated with a strong work ethic
• Flexible and adaptable in a high-profile sporting environment
• Professional and discreet, maintaining confidentiality at all times

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What can we offer you?

• 23 days annual leave plus bank holidays
• Complimentary matchday tickets for Men’s and Women’s home fixtures
• Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
• Enhanced Company Pension Scheme
• Life Assurance cover (2x annual salary)
• Club discounts and offers
• The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress

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Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.

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Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.