Partnership Activations Manager

Partnerships Activations Manager

Birmingham City Football Club is on the rise.

With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing it’s part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project.

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Birmingham City Football Club is entering an exciting period of growth and transformation, both on and off the pitch. As the Club continues to evolve commercially and strategically, we are seeking a driven and relationship-focused Partnerships Activations Manager to play a key role in delivering and developing our partnership portfolio.

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Reporting to the Senior Partnerships Manager – Activations, this role will support the delivery of a best-in-class partnership division, ensuring our commercial partners receive outstanding service, creative activation and measurable value.

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This is an opportunity to join a progressive Commercial team and contribute to the Club’s long-term ambition, including its transition to a new stadium and continued growth at the highest level of English football.

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About the Role

The Partnerships Manager will be responsible for managing and activating key partner accounts, delivering contractual rights, developing strong relationships and identifying opportunities to maximise commercial value.

Working closely with internal departments including Finance, Brand & Marketing, Media, and both Men’s and Women’s football teams, you will ensure that partnerships are integrated, innovative and aligned to the Club’s broader strategy.

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Key Responsibilities

Partnership Strategy & Development

• Support delivery of the Club’s long-term partnership strategy
• Manage day-to-day rights delivery for key partner accounts, including contract management and activation planning
• Maintain rights utilisation trackers and deliver end-of-season performance reports
• Identify opportunities to enhance partnerships and unlock additional value
• Support departmental budget management by tracking partner-related expenditure

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Relationship Management

• Build and maintain strong relationships with local, national and international partners
• Ensure partner objectives are understood and delivered against
• Proactively communicate performance updates and strategic recommendations
• Identify and support award and PR opportunities that elevate partner visibility

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Activation & Marketing Integration

• Develop creative activation plans and integrated campaigns to maximise sponsorship value
• Work closely with Brand, Marketing and Media teams to deliver impactful partner campaigns
• Support matchday and event activations to ensure seamless delivery
• Drive collaboration across departments to align commercial and football objectives

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What We’re Looking For

Qualifications

• Bachelor’s degree in Business, Marketing, Sports Management or a related field
• Master’s degree desirable but not essential

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Experience

• Experience in a commercial or partnerships role, ideally within sport or entertainment
• Experience managing partner accounts in a fast-paced environment
• Strong understanding of sponsorship activation and rights delivery

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Skills & Capabilities

• Excellent negotiation, communication and relationship-building skills
• Strategic thinker with the ability to identify opportunities and drive results
• Commercially minded with strong organisational skills
• Strong understanding of marketing integration and brand alignment
• Passion for sport and understanding of fan culture

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Personal Qualities

• Professional, confident and collaborative
• Detail-oriented with strong accountability
• Adaptable and comfortable working in a high-profile, fast-moving environment
• Passionate about football and delivering exceptional partner experiences

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What can we offer you?

• 23 days annual leave plus bank holidays
• Complimentary matchday tickets for Men’s and Women’s home fixtures
• Employee Assistance Programme (Help@Hand) — including mental health support, virtual GP access, and more for you and your family
• Enhanced Company Pension Scheme
• Life Assurance cover (2x annual salary)
• Club discounts and offers
• The opportunity to work in a dynamic, collaborative, and professional sporting environment where technology drives progress

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Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.

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Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.