Job Description
WORKING REQUIREMENTS
- Flexible working hours including evenings, weekends, and all home matchdays.
- Availability during peak on-sale periods and high-demand fixtures.
The Ticket Operations Manager is responsible for the daily operational delivery of the Club’s ticket sales function, ensuring all ticket & membership products are accurately built, launched, sold, fulfilled, and reported across domestic and international competitions. The role is highly hands-on, overseeing the configuration and management of ticketing systems, sales processes, and fulfilment channels, while ensuring compliance, accuracy, and an excellent supporter experience.
Operating in a fast-paced Premier League environment, the role requires close attention to detail, strong system knowledge, and the ability to manage multiple concurrent on-sales with absolute precision.
Key Responsibilities
- Supervise the end-to-end operational delivery of all ticket sales, including season tickets, match tickets, cup competitions, European fixtures, away allocations, memberships, women’s matches, development squad matches and additional events.
- Confirm and monitor all ticketing builds within the primary ticketing system, including pricing, availability, priority windows, access rules, seat mapping, and on-sale timelines.
- Oversee the full on-sale lifecycle: testing, launch, monitoring live sales, issue resolution, and post-sale reconciliation. This should include renewals of season tickets & memberships.
- Ensure ticket inventory is accurately controlled and reconciled across all sales channels.
- Manage all ticket fulfilment methods including digital tickets, physical tickets, physical cards, and ticket collections.
- Help the club drive digital adoption through supporter communications & digital user guides.
- Verify access control systems are correctly configured, tested, and aligned with ticketing rules for each fixture.
- Coordinate supporter communication for all ticketing related announcements, including web and email communication, noting specific on-sale details.
- Ensure all ticketing content on club web site and social channels is accurate and up to date.
- Maintain rigorous quality assurance processes to prevent on-sale errors, pricing issues, or access failures.
- Lead troubleshooting of ticketing system issues and manage escalations with system providers and internal IT teams.
- Lead ticketing operations on matchdays, ensuring systems are live, monitored, & supported.
- Serve as the primary contact for ticketing incidents impacting supporter access or sales.
- Monitor ticket misuse including touting & transfer. Also to sit on club’s incidents panel.
- Develop and maintain clear operational procedures, checklists, and on-sale timelines.
- Train staff on ticketing systems, sales processes, and supporter concern resolution.
- Ensure ticketing data accuracy across CRM, finance, and access control systems.
- To ensure the club’s mental health & wellbeing objectives are embedded in your department's actions, procedures and dealings and to have a good knowledge of the processes to support staff's mental health & wellbeing.
- To ensure commitment to the club’s safeguarding vision and to actively promote the policies within your department, embedding safeguarding into procedures.
- Obligation to adhere to the club’s health and safety policy and procedures.
- Responsibility to comply with the Health and Safety at Work etc. Act 1974, the Regulatory Reform (Fire Safety) Order 2005, and all related Company policies, taking reasonable care for their own safety and that of others, reporting hazards or incidents, following safe systems of work, and co-operating with all training and emergency procedures.
- To ensure the club’s equality aims, action plan and policies are in evidence in all departmental actions, procedures and dealings.
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.
Skills, Knowledge and Expertise
Essential:
- Extensive hands-on experience managing ticket sales operations within professional sport, live events, or large venues.
- Advanced working knowledge of ticketing systems, seat mapping, pricing structures, and fulfilment methods including digital ticketing.
- Proven experience delivering high-volume on-sales with multiple priority windows and access rules.
- Strong attention to detail and ability to manage complex builds without error.
- Experience supporting live sales environments and resolving issues in real time.
- Highly organised with exceptional attention to detail
- Calm and decisive during high-demand on-sales and matchdays
- Systematic, process-driven, and comfortable working hands-on in ticketing platforms
- Supporter-focused with a strong sense of operational accountability
Desirable:
- Experience within professional football, particularly Premier League or elite competition environments.
- Experience with SeatGeek (primary ticketing) and TEAMcard (access control).
- Knowledge of domestic and European football ticketing regulations.
- Experience managing away ticketing processes and loyalty-based sales models.
Benefits
- Free onsite parking.
- Season ticket and allocation of complimentary/purchased tickets.
- Subsidised lunches and complimentary healthy snacks throughout the day.
- Discounts at the club Superstore.
- Access to Health Cash Plan with Simplyhealth.
- Employee Assistance Programme
- Contribution towards eye tests and glasses.
- Discounts and benefits from partners and local businesses.
- Club pension & Life Assurance Scheme.
- Paid parental leave (bank of five days per year).
- Club events or other social events throughout the year run by our club social team.
- Paid volunteer opportunities (2 days per year).
- Paid day’s leave on your birthday.
About AFC Bournemouth
Having established the start of an exciting new chapter in our long and storied history since a takeover in 2022 by chairman Bill Foley, AFC Bournemouth has seen significant investment committed towards sustaining Premier League status.
The construction of a state-of-the-art training facility alongside the arrival of promising young talent from top clubs around Europe have provided the club with a fantastic platform from which to build its on-field expectations.
We have placed an importance on maintaining the same focus on family and community that we have proudly displayed over the years, and delivering that engagement with our loyal supporters is a passionate and integrated backroom staff, working closely together to provide a positive and lasting experience for all.
About AFC Bournemouth
AFC Bournemouth is a professional association football club based in Kings Park, Boscombe, a suburb of Bournemouth, Dorset, England. The team compete in the Championship, the second tier of the English football league system.
AFC Bournemouth is a family and community club. We strive to deliver a professional, friendly and welcoming approach in all areas of the club.