E-Commerce Product Management Manager

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a E-Commerce Product Management Manager.

Reporting to the Senior Manager, E‑Commerce Product, you will play a key role in shaping and managing the product backlog for all LFC Retail E‑Commerce global platforms, including store.liverpoolfc.com and the LFC Store app(s). While this role does not include direct line management, you will collaborate closely with the Senior Manager to support the development of the global digital strategy and help strengthen digital knowledge and productivity across the wider business. You will work in partnership with the E‑Commerce trading team and cross‑functional stakeholders to ensure alignment and drive the achievement of key business goals.

What will you be doing? 

Product Ownership

• Manage third‑party relationships and software; act as the product expert with strong understanding of user personas.
• Support development of the digital product roadmap across all E‑Commerce platforms.
• Translate roadmap features into clear product requirements (user stories, acceptance criteria) within an Agile environment.
• Work with SCRUM teams and external partners to deliver enhancements on time and resolve issues within SLAs.
• Collaborate with QA teams to ensure all outputs meet quality and functional standards.
• Contribute to business cases to secure investment for E‑Commerce growth.
• Prioritise and groom sprint backlogs, balancing stakeholder needs with customer impact.
• Oversee scope, scheduling, and delivery of developments, ensuring timely value, clear reporting, and risk management.
• Ensure all deliverables meet required quality standards.
• Track and report on product performance post‑launch to inform future investment.

Strategic Market Development

• Develop E‑Commerce retail digital products that reflect the brand at the highest standard.
• Deliver and exceed annual sales and profit targets across all E‑Commerce stores.
• Review global markets to identify growth opportunities and provide recommendations for expansion.
• Create market‑specific business plans to drive short‑ and long‑term growth.
• Partner with Merchandising and Commercial teams on international market expansion strategies.
• Monitor competitors and market trends to propose improvements and new customer‑focused initiatives.
• Support development of targeted onsite audience groups for personalised shopping experiences.
• Oversee SEO performance across all platforms.

UX/UI

• Ensure all E‑Commerce platforms deliver a modern, engaging retail experience.
• Optimise customer journeys to improve conversion and NPS.
• Identify improvement opportunities, plan testing cycles, and manage end‑to‑end execution with Insights/CRO teams.
• Use industry best practice to shape the product roadmap.
• Lead ongoing conversion optimisation and personalisation initiatives.
• Monitor user flows to identify friction points and improvement opportunities.
• Stay informed on new CRO tools, technologies, and research.

Reporting / Analytics / Finance

• Use reporting and monitoring tools to inform product development decisions.
• Implement segments and customise marketing channel configurations where required.
• Report regularly on UX, MVT, and journey performance.
• Expand monitored journeys to enhance insight into user behaviour.
• Work with Finance, Legal, and other teams to ensure all stores meet compliance requirements (financial reporting, data protection, GDPR).

Who are we looking for?

We’re looking for a candidate with a strong professional foundation in Business, Marketing, IT or a related field, supported by significant E‑Commerce experience within a sport or lifestyle brand and proven operational expertise across international markets. You’ll bring the ability to understand and present complex user journeys, alongside excellent communication skills, strong attention to detail, and a balance of creative and analytical thinking. Confidence working independently, collaborating across teams, and adapting to changing needs is essential, as is experience using tools such as Trello, Jira or GitLab.

You will have a solid grasp of UX/UI principles, an understanding of warehouse and stock management systems, and the ability to set and report against KPIs using analytics tools such as Google Analytics and BI platforms. Experience coaching and mentoring teams, working with third parties and multi‑site Scrum teams, and influencing non‑technical colleagues is also key. Comfort representing the company at industry events is important, as is a broad understanding of e‑commerce software and tools.

Desirable experience includes running international multi‑language and multi‑currency websites, frontend development skills (HTML, CSS, JavaScript/ES6), knowledge of GDPR and security products, exposure to software development or digital product environments, multivariate testing tools, and an interest in gifting, fashion, or e‑commerce. Additional language skills such as French, German, Spanish, Chinese, Thai, Korean or Japanese are helpful but not essential.

Why should you apply?

This is a full-time permanent role working 35 hours per week. Your main base will be our Chapel Street Office, Liverpool City Centre. 

Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible. 

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and access to our benefits kit bag which includes but not limited to:

• Contributory pension scheme matching up to 5.5%
• Life Assurance Cover
• Free financial guidance and mortgage advice
• Car salary sacrifice scheme for affordable driving
• Cycle to Work scheme to keep you active
• Purchase season ticket loans for easier commuting
• Exclusive shopping discounts & cashback with top retailers
• Will Writing Service for future planning
• Employee Assistance Programme for confidential support
• Medicash Health Cash Plan for everyday healthcare needs
• Volunteering opportunities to give back to the community
• Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts

…and much more! LFC Benefits.pdf 

At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.