Social Media Executive

From idea generation through to production, publishing and performance analysis, the Social Media Executive will play a key role in shaping how Sheffield United is represented across digital platforms. The role is responsible for creating engaging, platform-specific content that captures the story of the Club across the women's and men's teams, community and fan engagement initiatives, and commercial partnership activity.

Working closely with the wider content and marketing teams, the successful candidate will deliver reactive and high-quality coverage across training and matchdays, contribute to campaign planning and execution, and ensure content aligns with the Club's tone and wider strategic objectives. With a strong understanding of social trends and performance metrics, they will approach content creation with both creativity and accountability, contributing to measurable growth and engagement across all channels.

Role Responsibilities:

• Plan, capture and publish high-quality and paid social content using engaging mobile-first footage and assets supplied by the wider content team, supported by best-practice, platform optimised social copy.
• Act as matchday social media lead on a rotational basis for home and away fixtures, working in collaboration with the social media executive to deliver timely, accurate and engaging live coverage, alongside pre- and post- match content
• Distribute and optimise content across all relevant platforms, including TikTok, Instagram, Facebook, YouTube, X, WhatsApp, LinkedIn, Snapchat, Threads, ensuring content is tailored to audience, platform and objective
• Deliver best in class coverage of training sessions and match fixtures across both the men's and women's teams, demonstrating a reactive, calm and precise approach in high-pressure, live environments
• Collaborate with external stakeholders, including the EFL, WSL, commercial partners and third-party collaborators, to deliver campaigns, activations and content that meet club and partner objectives
• Monitor and analyse platform performance, audience behaviour and content trends, using insights to inform content decisions, improve engagement and optimise output across channels
• Proactively identify new content opportunities and storylines across the club's ecosystem that align with engagement growth, revenue generation or strategic priorities
• Research and stay ahead of platform trends, emerging formats and best practice, proactively recommending and implementing innovations to evolve the club's social media presence
• Ensure all content adheres to Sheffield United's brand guidelines, tone of voice, social media policy and safeguarding requirements, maintaining accuracy and attention to detail at all times
• Maximise the reach and impact of news and editorial content, with a specific focus on driving traffic and engagement to club-owned platforms, including the website, app and streaming services
• Support revenue driving objectives including commercial partnerships, retail campaigns, and ticket sales, through effective social media execution and amplification
• Work collaboratively across marketing and media teams, from concept and planning through to publishing and post-campaign review, ensuring alignment with wider marketing strategies
• Build and maintain positive working relationships with players, coaching staff and internal stakeholders to support content creation and delivery
• Edit and produce platform specific content using tools such as Adobe Creative Suite, CapCut and Canva, tailoring formats, pacing and creative execution to maximise performance
• Any other reasonable requests as directed by management.

Club Wide Responsibilities:

• Adhere to all Sheffield United Football Club's Safeguarding Policies and Procedures to foster an environment which protects from harm those defined as children and adults at risk.
• Report any concerns of a Safeguarding nature to the relevant parties and remain fully compliant with any applicable Safeguarding checks and due diligence and recognise your responsibility to the Club's Safeguarding agenda.
• Report any concerns of discrimination to the relevant parties and promote a welcoming and inclusive club environment for all.
• Adhere to the Club's Equality, Diversity and Inclusion policies, supporting the Club to create an environment which is inclusive and all-encompassing.
• Carry out and actively participate in all training requests as directed by the Club, including mandatory health and safety training, emergency procedures, fire safety, manual handling, safeguarding, and role-specific safety instruction.

Essential Criteria for the Role:

• Demonstrate experience creating high-performing, platform-native social media content
• Excellent working knowledge of all major social media platforms, with the ability to adapt quickly to platform changes and trends
• Proficient in Adobe Suite, CapCut or similar editing tools; experience with Instagram Edits or Lightroom desirable
• Strong understanding of social media analytics and performance metrics, using insights to inform content decisions and best practice
• Passion for football and strong understanding of the sports media landscape
• A creative and organised thinker with the ability to plan ahead while also reacting quickly when required
• Comfortable delivering live and reactive social media coverage in high-pressure environments
• Flexible and willing to work around the football calendar, including evenings, weekends and matchdays
• Experience working within a professional football club, sporting organisation or live events environment

Desirable Criteria for the Role:

• Experience creating content across both men's and women's football

Expected interview process:

• Stage 1 - Getting to know you & competency-based questions
• Stage 2 - Presentation Task