Job Description
The Global Partner Activation Executive is a key member of AFC Bournemouth’s Commercial team, supporting the activation, delivery and growth of the Club’s partnerships portfolio. Working closely with colleagues across the Global Partner Activation team, the role helps bring sponsorship agreements to life through high-quality, creative and commercially effective activations.
The Executive supports the delivery of partner activations, ensuring all contractual sponsorship rights are fulfilled accurately and consistently across a diverse range of partners. The role also contributes to commercial performance by supporting contract renewals and refreshes, identifying upsell opportunities, and assisting in the development of new initiatives that drive revenue, improve profitability and deliver against departmental KPIs.
Based at Vitality Stadium, this role reports directly to the Head of Global Partner Activation and offers the opportunity to work in a fast-paced, live-event environment at the heart of a Premier League football club.
The successful candidate will be required to attend AFC Bournemouth men’s first-team home fixtures, as well as selected non-first-team matches and Club events. This may include working evenings, weekends and public holidays.
Key Responsibilities
- Build strong relationships with club partners and support the delivery of activations, ensuring all contractual sponsorship assets-both matchday and non-matchday-are fulfilled accurately and to a high standard for assigned partners.
- Activate, host and develop positive client relationships on matchdays, non-matchdays and at Club-led commercial events, including The Net.
- Represent the Club at non-matchday and community events as required to coordinate partner involvement and activation.
- Act as a liaison with the Vitality Stadium operations team on sponsorship and activation-related matters.
- Maintain a working knowledge of CRM systems, adopting and utilising Salesforce to support partner account management and reporting.
- Work collaboratively with department heads and managers to ensure sponsor assets are delivered on time and in line with contractual obligations.
- Attend contracted partner appearances, commercial shoots and activation events, including at sponsor businesses and community settings, where required.
- Create, maintain and present partner inventory and activation reports at key points throughout the season, including pre-season, mid-season and post-season reviews.
- Support the development and management of strategic plans for assigned partner accounts that are approaching renewal or expiry.
- Coordinate internal creative discussions with key departments to develop innovative activation ideas and sponsor assets.
- Track and evaluate partnership performance using agreed metrics such as brand exposure, fan engagement and digital reach.
- Proactively contribute ideas to enhance partner activation and identify value-adding upsell opportunities.
- Build and maintain strong working relationships across the Club, including Brand & Design, Community Sports Trust, Hospitality, Marketing, Media, Operations, Performance and Ticketing.
- Undertake any other reasonable duties as required to support the Commercial team and wider Club objectives.
- As a member of staff to ensure in all matters, you follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club.
- As a member of staff to ensure that you to adhere to the club’s safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club.
- Obligation to adhere to the club’s health and safety policy and procedures.
- As a member of staff to ensure in all matters you follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.
- Responsibility to comply with the Health and Safety at Work etc. Act 1974, the Regulatory Reform (Fire Safety) Order 2005, and all related Company policies, taking reasonable care for their own safety and that of others, reporting hazards or incidents, following safe systems of work, and co-operating with all training and emergency procedures.
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands.
Skills, Knowledge and Expertise
- Degree-level education or equivalent (preferred).
- Up to one year’s experience in a partnerships, marketing, sponsorship or account support role.
- Understanding of business-to-business environments and professional client engagement.
- Strong written and verbal communication skills.
- Excellent organisation and attention to detail.
- Ability to work effectively within a team while developing confidence to work independently.
- A proactive mindset with a strong desire to learn and progress.
Benefits
- Free onsite parking.
- Season ticket and allocation of complimentary/purchased tickets.
- Subsidised lunches and complimentary healthy snacks throughout the day.
- Discounts at the club Superstore.
- Access to Health Cash Plan with Simplyhealth.
- Employee Assistance Programme.
- Contribution towards eye tests and glasses.
- Discounts and benefits from partners and local businesses.
- Club pension & Life Assurance Scheme.
- Paid parental leave (bank of five days per year).
- Club events or other social events throughout the year run by our club social team.
- Paid volunteer opportunities (2 days per year).
- Paid day’s leave on your birthday.
About AFC Bournemouth
Having established the start of an exciting new chapter in our long and storied history since a takeover in 2022 by chairman Bill Foley, AFC Bournemouth has seen significant investment committed towards sustaining Premier League status.
The construction of a state-of-the-art training facility alongside the arrival of promising young talent from top clubs around Europe have provided the club with a fantastic platform from which to build its on-field expectations.
We have placed an importance on maintaining the same focus on family and community that we have proudly displayed over the years, and delivering that engagement with our loyal supporters is a passionate and integrated backroom staff, working closely together to provide a positive and lasting experience for all.
About AFC Bournemouth
AFC Bournemouth is a professional association football club based in Kings Park, Boscombe, a suburb of Bournemouth, Dorset, England. The team compete in the Championship, the second tier of the English football league system.
AFC Bournemouth is a family and community club. We strive to deliver a professional, friendly and welcoming approach in all areas of the club.