Commercial Sales Manager - Peterborough United
- Peterborough United Football Club
- Peterborough, UK
- 07 Jan, 2026
Job Description
- Salary - £very competitive + uncapped commission
- Hours – Full time including home match days
- Contract – Permanent
- Location – Weston Homes Stadium
- CLOSE DATE: 19th January 26. Please note, we may close the vacancy early where we receive significant numbers of applications.
About the Role
Reporting to the Commercial Director this role will drive the club’s commercial sales and operations strategy through maximising existing revenue streams and identifying new commercial opportunities, including but not limited to; sponsorship, partnerships, match day hospitality and events. The individual must seek to maintain existing commercial relationships and have the ability to forge new relationships with local, national and international organisations. The ability to manage a small sales force team and generate new leads within planned and targeted business and geographical areas shall be fundamental to the role.
- Budget - a clear understanding and ability to manage the department’s budget.
- Sales - ability to sell, close deals, meet targets and drive further revenue.
- Commercial product knowledge - understanding of the business and all commercial assets and packages.
- Customer engagement - maintaining good rapport with customers, post deal customer service, long-term business.
- Management - a well-managed, high performing team that have clear objectives and deliver the required results.
- Positive feedback - feedback received from The Board, managers, colleagues and customers.
- The sale of the club’s core sponsorship and partnership packages including, stand sponsorship, kit sponsorships, hospitality, advertising and events.
- Conducting onsite and offsite meetings, creating presentations and closing business
- To effectively lead, manage and support the commercial sales team
- Coordinate the operational requirements of the commercial sales team
- Coordinate and run a successful quarterly business networking club
- Refine and deliver an effective sales strategy, targeting key sectors and organisations.
- Set effective sales targets across outbound sales calls, emails, Linked in outreach.
- Build local business knowledge and generate a personal network of B2B contacts.
- Maintain and develop relationships with existing partners in person, via telephone calls, emails, and all other forms of communication.
- Understand all aspects of the commercial business & be a team player in commercial budget & contract delivery
- Support the development & delivery of a tiered partnership programme for businesses to engage with the Club.
- To increase commercial revenue from the stadium and training ground through the means of corporate events, special on pitch events and new revenue generating initiatives.
- To develop and sell a range of home match-based sponsorship packages for all Peterborough United home matches in line with set targets, ensuring a high a level of customer experience is delivered at all matches.
- To develop the brand of Peterborough United within the local area, increasing its value with all relevant stakeholders.
- To identify up-selling and business growth opportunities across all the Clubs platforms and selling points.
- Create new and additional commercial revenue streams, with a business case behind them.
- Work in partnership with the marketing department to promote & maximise all commercial events and activities. •
- Understand the value drivers of the business and identifying profitable commercial opportunities to grow revenue
- Developing and maintaining an excellent understanding of the key customers/target audience to ensure that their needs are being met and that their business is retained.
- Understand the departments’ budget.
- Ensure commercial agreements are in line with legislation and completed and held on file for all relevant sales.
- Update procedures on a regular basis ensuring any recommendations and improvement ideas are submitted to the Commercial Director.
Leadership
- Manage, lead & inspire team to deliver success in each of their areas
Events & Matchday
- Involvement and organisation in sales of events e.g. non-matchday events on the pitch, sporting evenings, golf days, dinners.
- Develop new event ideas and work on an events calendar.
- Be an integral part of matchdays ensuring engagement with the Club’s Commercial Partners and Sponsors to ensure all their matchday needs are met.
- Be a key player in ensuring outstanding customer service is delivered throughout the business, take ownership of problems and provide solutions.
- Attend any networking events as required to fulfil the role.
- 1 to 1 performance reviews with the Commercial Director to discuss commercial’s performance, new initiatives any feedback or issues.
- Understand the role this particular position plays in the commercial team and wider business of the football club.
About You
- Experience of working in a professional sports sales/commercial environment (essential)
- Understanding of commercial revenue sources (essential)
- Knowledge of partnership assets and activation strategies to maximise our partnerships (essential)
- Experience of managing a commercial sales team (desirable)
- Prestigious hospitality events
- Discounted Club merchandise
- Additional holiday entitlement plus bank holidays
- Learning & Development - supporting you to develop your potential & achieve in your career
- Collaborative & inclusive working culture plus more
Vacancy : Casual Academy Therapist
Pay - £50 per session
Hours – Up to 12 hours per week
Contract - Fixed Term Contract
Location – Peterborough United Training Ground, Oundle Road, Peterborough with travel to matches
We are currently seeking a new Academy Therapist.
An exciting casual opportunity has arisen within the Peterborough United FC academy medical department for a hard-working individual who is passionate about starting or continuing a career in elite football.
Working within a well-respected Category 2 academy, the chosen applicant will work alongside the Academy Physiotherapist and other part-time therapists to provide excellent evidence-based care to the young footballers in the academy. This will include providing pitch side cover to the schoolboy teams on match days.
This is an ideal role for a qualified sports therapist or physiotherapist looking to gain experience in a young elite footballing environment. The successful applicant will also receive CPD as part of the departmental programme.
About You
The successful person will have:
Qualifications:
- BSc Physiotherapy/Sport Therapy
- HCPC/SST membership
- Pitch side trauma certificate (e.g. ITMMiF) or willingness to undertake ITMMiF prior to work commencing. (Potential to assist with ITMMiF costs for the right candidate)
Skills and experience:
- Full driving licence
- Flexibility around working hours
- Computer literacy
- An understanding of the demands of a professional sport environment
- Experience of working pitch side in sport, preferably football (desirable)
- Experience of using PMA system (desirable)
Personal attributes:
- Ability to communicate well and build excellent working relationships with colleagues and players
- Commitment and strong work ethic
- Genuine team player
- High level of integrity and discretion
- Reliable
- Proactive
Click here to read the full Job and Person Description
HOW TO APPLY: Please send a CV and supporting covering letter to Rahul.Phillips@theposh.com.
If you have any questions regarding this role please email these to us and we will be happy to answer any questions you have.
Equality, Diversity and Inclusion at PUFC
At Peterborough United Football Club, Equality, Diversity & Inclusion is championed in all areas of the Club. PUFC promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We are committed to promoting employment opportunities that celebrate diversity and inclusion.
We are committed to attracting, recruiting and retaining the most talented candidates and the club intends to ensure that everyone who wishes to engage with the club, whether as matchday fans, staff, players, volunteers, participants, has a real and equal opportunity to do so.
Peterborough United Football Club is committed to safeguarding and ensuring the welfare and protection of children and vulnerable people and expects all staff to share this commitment. As such, the post holder may be subject to any background checks as required.
Safeguarding at PUFC
Peterborough United is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.
Satisfactory reference and enhanced DBS check (if required) are required for successful applicants.
Peterborough United are required to conduct online searches as part of their shortlisting process in accordance with Keeping Children Safe in Education guidance.
In particular, we expect all to:
- To have the ability to safeguard and promote the welfare of children, young people and vulnerable adults
- Appreciate the significance of safeguarding and interpret this accurately for all individuals’ children, young people and vulnerable adults whatever their circumstances
- To have a good understanding of the safeguarding agenda and can demonstrate an ability to contribute towards a safe environment
- The ability to converse at ease with members of the public and provide information accurately