Fulham FC
Motspur Park, United Kingdom
Job description
Fulham FC is looking for an ambitious and analytical CRM Marketing Manager to play a key role in delivering the Club’s wider digital and data growth strategy. As guardian of the Club’s fan database, you will provide actionable insight and reporting to assist the Club in making informed decisions which support revenue generation across a range of commercial products, drive supporter engagement and acquisition. The CRM Marketing Manager will own the the development of multichannel CRM marketing plans, audience segmentation and automated workflows, with the aim of serving existing fans and attracting new audiences with more personalised content and relevant experiences. Working across the Club’s digital estate, the role will be responsible for tracking user journeys, assess UX and improve conversion rates across owned and paid media chanels. You will work closely with internal stakeholders to ensure MarTech/CRM tools are...