Digital Marketing Project Manager - Fixed Term Contract

Founded in 1882, Tottenham Hotspur Football Club is an English Premier League Club, based in North London.

Led by the late great Bill Nicholson, the Club became the first in England to win the League and FA Cup Double in 1961, and the first in the UK to win a European Trophy two years later. Spurs has since been home to some of the game’s great entertainers, including Jimmy Greaves, Glenn Hoddle, Paul Gascoigne, David Ginola, Gareth Bale, Heung-Min Son and Harry Kane.

In April 2019, the Club opened an iconic new stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, boxing, rugby, concerts, and other major events, plus visitor attractions including Stadium Tours and the Dare Skywalk.

The stadium development scheme has to date created more than 4,000 new jobs for local people, with circa £300m pumped into the local economy each year.

Tottenham Hotspur has:

• A clear strategy to develop talent from within its Academy, showcased by a strong track record of Academy players graduating to the first-team squad.
• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.
• Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company.
• A commitment to minimizing its environmental impact across Club operations, being named as the greenest in the Premier League for the past three years. Tottenham Hotspur is a signatory of the UN Sports for Climate Action Framework, committing to halve carbon emissions by 2030 and become net zero carbon by 2040.
• An award-winning Foundation that is renowned for creating opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes.

The Club has a requirement to accelerate its delivery of the marketing technology roadmap and increase levels of capability available to the Digital team and are therefore looking to appoint a project manager for 6 months. Reporting into the Head of Growth & Digital Marketing, the Digital Marketing Project Manager is responsible for delivering against the plan which will both deliver audience growth across our digital estate and bring to life our marketing use cases via our marketing technology, alongside our agencies, vendors Digital Product Team & Business Systems Team.

You are responsible for ensuring the commercial marketing & commercial teams, our key stakeholders, are fully included and have clear visibility of our digital capabilities and that these are aligned with their goals.

Job Purpose

The Digital & Growth Marketing Team manages Digital Platforms, Performance Marketing, CRM, Lifecycle Marketing and Analytics & Insight. The team works closely with the wider marketing team (Commercial Marketing & Brand and Creative) as well as Product, Technology, Partnerships, Commercial & Business Insights. We are focused on growth in reach, engagement, known audiences & retention to help the Club meet its overall revenue and fan growth goals.

Our audiences are varied and global so understanding their behaviour and needs is key. Profiling, Intent, Personalisation and driving the next best action are central to success. At the centre of this is our CDP, alongside market leading ESP, Personalisation, App Marketing, Data Warehouse and Analytics tools – all of which you will have significant experience with and be an expert user of.

Due to the nature of the industry, some out of hours working, including weekends, may be required from time to time.

Key Responsibilities

• Deliver a defined roadmap of marketing use cases across a 6 month period, ensuring prioritisation of work across external partners and internal teams to ensure delivery, focusing on:
  • Prioritise & deliver a plan of activity to drive downloads & engagement for our official Club App
  • Prioritise & deliver a plan of activity to increase the overall size of the Club database, including growth in opted in fans and those defined as engaged
  • Prioritise & deliver a plan of activity to increase traffic to our core websites and drive up levels of engagement & data capture
  • Review the implementation status of our CDP & associated data sources, producing recommendations on short, medium and long term requirements to maximise usage
• Regularly review and report to the business against our roadmap and being transparent with the business on our successes and challenges as we go on this journey, including demonstrating ROI
• Throughout the project you will review our vendors & partners ensuring that we are leveraging these partnerships to the maximum potential

Personal Attributes

You will live and breathe marketing technology and understand the importance and value of the CDP and data within. You’re an expert when it comes to understanding the potential of marketing tools and conveying this to non technical audiences.

You have a strong analytical mind and make good use of the abundance of data that exists in this space to drive your decisions, but you also are able to step out of the data to look at experiences from the eye of the receiver, to ensure the obvious is not lost.

You’ll always ask the questions ‘why are we doing this?’ and ‘what do we want to achieve?’ when approached with a request, so that you can solve the fundamental problem rather than just put in a quick fix for the symptoms.

Skills And Experience

• Proven experience across a mix of online marketing, e-commerce, marketing technology and project management
• Strong history, and clear examples of success, working with marketing technology and implementing change
• Reporting to a senior stakeholder group and working closely with them to deliver their requirements
• Experience scoping and creating specs for development work, then working with our range of agencies and technology partners to deliver
• Outstanding written and verbal communication
• Commercially minded, making decisions based on tangible benefits that can be tracked
• Strong Excel and numerical skills, comfortable with analysing large quantities of data and drawing out key actionable insights – the ‘so what?’
• Comfortable building reports and analysing data from a myriad of sources to achieve success
• Well-organised logical and efficient; process-driven with outstanding project management skills
• Strong stakeholder management skills, with the ability to positively engage and influence senior colleagues from across the business
• A proactive self-starter with an ambitious spirit, able to work on multiple workstreams effectively and at pace, independently or collaboratively as required
• Strong attention to detail

Qualifications

Bachelor’s Degree, minimum 2:1

Safeguarding is fundamental to the success in all that we do. Whilst this role does not require a DBS check, successful candidates are to be reminded that we may review the role and the requirements at a later date which could result in standard background and DBS checks.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, or ethnic and national origins, religion or belief, or sexual orientation.