Ticketing & Hospitality Marketing Manager

⚒️ JOIN WEST HAM UNITED ⚒️

Ticketing & Hospitality Marketing Manager

📍 Location: London Stadium, Queen Elizabeth Olympic Park, Stratford, London E20 2ST

🕒 Contract: Full Time

💰 Salary: To be discussed at interview

📅 Start Date: Ideally within 1–2 months' notice due to the nature of the role.

⚽ BE PART OF SOMETHING BIGGER

We're looking for a passionate, creative and commercially driven Ticketing & Hospitality Marketing Manager to lead the marketing activity behind our ticketing, membership and premium hospitality campaigns.

Working alongside our Ticketing, Club London, CRM, Content and Commercial teams, you'll develop innovative marketing campaigns that help deliver sell-out crowds, grow memberships, increase hospitality sales and enhance the supporter journey.

🎯 THE ROLE

You'll take ownership of marketing campaigns across our ticketing and hospitality portfolio, ensuring the right message reaches the right audience at the right time.

From season ticket renewals and match-by-match campaigns to premium hospitality experiences and supporter engagement, you'll play a key role in driving commercial success.

⚒️ KEY RESPONSIBILITIES

You'll be responsible for:

🎟️ Developing and delivering the annual ticketing marketing plan in collaboration with the Ticketing team.

📢 Creating engaging campaigns for:

• Men's First Team fixtures
• Cup matches
• Pre-season friendlies
• Ticket Exchange
• General admission sales
• Season Ticket renewals
• Official Membership

🥂 Developing marketing campaigns that generate leads for our premium Club London Hospitality experiences.

🤝 Supporting membership acquisition and retention through engaging campaigns, activations and exclusive supporter benefits.

📈 Working with our CRM team to develop automated supporter journeys that increase engagement and enhance the fan experience.

📊 Collaborating with our Data & Insight team to identify new audiences and opportunities for growth.

🎨 Briefing and managing creative projects across internal teams and external agencies.

📱 Delivering campaigns across:

• Email
• SMS
• Website
• App
• Social Media
• Direct Mail
• Outdoor Advertising
• Matchday Inventory

🎥 Working closely with our Content, Media and Communications teams to maximise campaign reach.

📈 Partnering with our Performance Marketing team to optimise campaign performance and return on investment.

📊 Monitoring campaign results, producing reports and sharing key insights with senior stakeholders.

⚽ Supporting Club events and occasional matchday activations.

👤 ABOUT YOU

You'll be someone who enjoys working in a fast-paced environment and thrives on delivering creative campaigns that make an impact.

You'll have:

✅ A degree or professional qualification in Marketing (or similar).

✅ A minimum of 3 years' marketing experience, ideally within:

• Sport
• Entertainment
• Hospitality
• Live Events

✅ Experience delivering successful multi-channel marketing campaigns.

✅ Excellent project management and organisational skills.

✅ Outstanding communication and copywriting ability.

✅ Strong creative thinking with exceptional attention to detail.

✅ Commercial awareness and an analytical mindset.

✅ Experience working with multiple stakeholders and managing priorities.

✅ A passion for supporter engagement and brand storytelling.

✅ An understanding of football and the wider sports industry.

⏰ WORKING PATTERN

🗓️ Monday to Friday

🏢 Based at London Stadium with 3–4 office days per week.

⚽ Matchday attendance will be required approximately once per month, with occasional evening and weekend work to support football operations and Club events.

Due to the nature of elite sport, flexibility is essential.

Benefits on offer (may vary based on contract type and location)

• 25 days annual leave plus your birthday off
• Pension and life insurance
• Healthcare cash scheme
• Travel season ticket loan
• Cycle to work scheme
• Priority access to apply for match tickets
• Discounted season tickets
• Staff discounts in the club store, café and our official partners products and services
• Discounted gym membership and onsite fitness room facilities
• Family friendly leave policies
• Company Social events

EDI Statement

• The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.

• Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.

Safeguarding

• The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.

• The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.