Job Description
The Premier League Foundation is seeking to appoint an experienced Senior Salesforce Manager to lead the organisation’s Customer Relationship Management (CRM), grant management and monitoring systems. This pivotal role will ensure our Salesforce environment is robust, user friendly and strategically aligned to the Foundation’s goal of using data and insight to underpin our decision-making, programme delivery and impact reporting.
The Senior Salesforce Manager will oversee the internal Salesforce team, manage the relationship with our Salesforce delivery partner, and drive a programme of continuous improvement across the Salesforce system and processes. Working closely with colleagues across the organisation, the postholder will ensure effective system solutions are in place to enable the Foundation to achieve its goals.
As part of a new team led by the Head of Data, Systems and Impact, the role will line manage the Salesforce Manager and the Salesforce Support and Engagement Executive. This is an exciting opportunity for a collaborative, strategic and technically confident and competent leader who is motivated by driving operational excellence and enabling social impact through data.
Who we are
The Premier League Foundation was established in 2010 to distribute funding provided by the Premier League and its partners to professional football club charities across England and Wales, supporting them in their delivery in thousands of community venues and schools across the country. A total of 106 club charities are supported across the Premier League, English Football League, and National League.
More than 2.5 million individuals have benefitted from the charity, which aims to foster positive sporting, health, personal and education opportunities for children, young people, and the wider community.
The Premier League Foundation is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from ethnically diverse communities, LGBTQ+ people, and disabled people.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. You will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The Senior Salesforce Manager will oversee the internal Salesforce team, manage the relationship with our Salesforce delivery partner, and drive a programme of continuous improvement across the Salesforce system and processes. Working closely with colleagues across the organisation, the postholder will ensure effective system solutions are in place to enable the Foundation to achieve its goals.
As part of a new team led by the Head of Data, Systems and Impact, the role will line manage the Salesforce Manager and the Salesforce Support and Engagement Executive. This is an exciting opportunity for a collaborative, strategic and technically confident and competent leader who is motivated by driving operational excellence and enabling social impact through data.
Who we are
The Premier League Foundation was established in 2010 to distribute funding provided by the Premier League and its partners to professional football club charities across England and Wales, supporting them in their delivery in thousands of community venues and schools across the country. A total of 106 club charities are supported across the Premier League, English Football League, and National League.
More than 2.5 million individuals have benefitted from the charity, which aims to foster positive sporting, health, personal and education opportunities for children, young people, and the wider community.
The Premier League Foundation is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from ethnically diverse communities, LGBTQ+ people, and disabled people.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. You will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
The Role
- Lead the strategic development, administration and optimisation of the Premier League Foundation’s Salesforce ecosystem, ensuring systems are aligned with organisational strategy and operational needs.
- Oversee the design, delivery and continuous improvement of CRM, grant management and monitoring systems, ensuring they are intuitive, reliable and deliver high‑quality data for decision making.
- Manage and support the internal Salesforce team, including the Salesforce Manager and Salesforce Support and Engagement Executive, providing coaching, development opportunities and fostering a culture of shared learning.
- Manage the relationship with the Foundation’s Salesforce Partner, overseeing roadmaps, development pipelines, contract management and quality assurance.
- Work with collaboratively to translate business requirements into effective technical solutions, partnering with teams across the Foundation to streamline workflows and enhance user experience.
- Champion data quality, governance and compliance, ensuring systems and processes meet regulatory requirements including data protection legislation.
- Oversee system testing, documentation and release management processes, ensuring changes are deployed safely and effectively.
- Ensure dashboards, automated reports and data visualisations are developed and maintained to support performance management and impact reporting.
- Work closely with the Impact and Insights Team and Programmes Team to ensure Salesforce data supports consistent, high‑quality reporting across the football club charity network.
- Champion innovation and best practice in CRM and data management, identifying and evaluating opportunities to adopt new techniques and tools, including AI‑enabled solutions.
- Ensure colleagues across the Foundation and network are supported to adopt and optimise use of Salesforce through provision of training, guidance and responsive technical support.
- Regularly report on system usage, performance and adoption metrics, working with Premier League colleagues where required to benchmark performance and identify areas for improvement.
- Commission external system partners and developers, where appropriate, ensuring due diligence is completed and work aligns to organisational standards.
- Stay up to date with developments in Salesforce, CRM best practice, and relevant regulations, proactively adapting systems and processes based on organisational needs.
- Represent the Foundation professionally when working with internal and external stakeholders, always reflecting the organisation’s values.
- Undertake any other duties commensurate with the role in furtherance of the Foundation’s objectives.
Role Requirement
- Education to degree level in a relevant subject, or equivalent professional experience in CRM, system management or data operations roles.
- Certified Salesforce Administrator with a minimum of three years’ management or consultancy experience administering and developing Salesforce in a complex, multi‑user environment, ideally within a charity, public sector or grant‑making context.
- Strong understanding of Salesforce architecture, declarative configuration, automation tools, such as Flow, reporting and dashboard creation.
- Certifications and specialist experience in Nonprofit Cloud Consultant (with hands‑on experience of PMM and Outbound Funds), and exposure to Experience Cloud and/or Salesforce Business Analyst practice to support structured requirements management and portal development.
- Experience managing technical teams, external suppliers and development roadmaps, with the ability to balance strategic oversight and hands‑on delivery.
- Proven ability to translate organisational needs into effective system solutions, with strong analytical and problem‑solving skills.
- Significant experience working with multiple partners, including Salesforce Account Executives, and managing competing priorities across a varied workload.
- Strong interpersonal, influencing and stakeholder management skills, with the ability to work confidently across all levels of an organisation.
- Excellent communication skills, with the ability to explain technical concepts to non‑technical audiences.
- Strong project management skills, including experience of agile delivery models and the ability to lead system change projects and manage complex stakeholder networks.
- A commitment to data quality, data governance, equality, diversity and inclusion, and safeguarding.
- High levels of computer proficiency, particularly in Salesforce and Microsoft Office, with advanced Microsoft Excel and data handling skills.
- Experience with Nonprofit Success Pack or other grant management packages and monitoring and evaluation tools is desirable.
- Willingness to travel within England and Wales as required.
- A satisfactory enhanced DBS check.
About Premier League