Marketing Executive

Job Title: Venue Marketing Executive

Job Grade: RL1 (Executive)

Reports to: Commercial Marketing Manager

Location: Vantage London
Department: Marketing Services

Sub-department: Commercial Marketing

Salary: £30,000
 

The Club

Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Job Overview

We’re looking for a pro-active, commercially minded Marketing Executive to support the continued growth and success of our Premium, Conferencing & Events, and matchday offerings. This role will play a key part in delivering high impact marketing activity that drives revenue, retention, and stakeholder satisfaction across multiple areas of the business.

Brentford continues to evolve both on and off the pitch, and this role will directly contribute to strengthening our premium proposition, enhancing our stadium event portfolio, and supporting the club’s expansion into new markets. From launching new Premium products to supporting our domestic and international growth strategy, you will ensure marketing delivery is strategic, timely, and aligned with the club’s wider commercial objectives.

The role will lead the end-to-end delivery of marketing requirements for new Premium products going to market, working collaboratively with internal and external stakeholders to ensure campaigns are executed on time and to a high standard. You will also drive marketing activity that supports Premium Seat Holder retention and satisfaction, while generating new seasonal and ad-hoc sales through targeted and compelling communications.

You will take ownership of marketing for third-party events hosted at the stadium or externally and also deliver Conferencing & Events marketing campaigns that enhance retention, grow awareness, and strengthen Brentford’s reputation as a leading West London venue.

Working closely with the CRM Executive and wider marketing team, you will assist in developing CRM resource and supporting segmentation, automation, and performance tracking. You will also play a key role in the implementation of the club’s evolving food & beverage matchday strategy, providing marketing expertise and recommendations to ensure it is effectively communicated and commercially successful.

You will work within the Marketing team, collaborating closely with Club Marketing, Commercial, Premium, Operations, Partnerships and external stakeholders to deliver integrated campaigns that drive measurable impact.

We are looking for someone who thrives in a fast-paced environment, enjoys managing multiple workstreams, and takes pride in delivering campaigns that achieve tangible commercial results.

As the role develops and the club continues to grow, there will be opportunities to expand into broader strategic marketing initiatives and contribute further to Brentford’s long-term commercial success.

Key Responsibilities

• Deliver end-to-end marketing activity that drives revenue, retention, and stakeholder satisfaction across Premium, Conferencing & Events, and matchday offers.

• Lead go-to-market marketing for new Premium products, ensuring campaigns are strategically planned, high quality, and delivered on time.

• Execute targeted marketing communications to increase Premium sales (seasonal and ad-hoc) and support Premium Seat Holder retention and satisfaction.

• Own marketing for third-party events hosted at the stadium or externally, ensuring strong delivery, measurable impact, and positive stakeholder feedback.

• Plan and deliver Conferencing & Events marketing campaigns to improve retention, grow awareness, and strengthen Brentford’s reputation as a leading venue.

• Work with the CRM Executive and marketing team to develop CRM resource and support segmentation, automation, and performance tracking.

• Support implementation of the club’s food & beverage matchday strategy, providing marketing recommendations and ensuring clear, effective, commercially focused communications.

• Collaborate with Commercial, Premium Services, Operations, Partnerships, CRM, and external stakeholders to deliver integrated, multi-channel campaigns.

• Manage multiple concurrent workstreams in a fast-paced environment, maintaining high standards and delivering measurable commercial outcomes.

• Contribute to the evolution of the role through involvement in broader strategic marketing initiatives as the club grows.

• Contribute to delivering all marketing requirements for investors and Board stakeholders.

Knowledge

Essential

• Demonstrable experience in a marketing role, preferably within sport, events, hospitality, venue, or commercial environments.

• Proven experience delivering multi-channel marketing campaigns from planning through to execution and reporting.

• Demonstrable experience supporting revenue-driven marketing activity, with a strong commercial mindset.

• Experience working with CRM systems, including segmentation, campaign management, and performance analysis.

• Basic understanding of digital marketing channels, including email, paid media, social media, and web.

• Ability to analyse campaign performance and translate data into actionable insights and recommendations.

• Experience managing multiple projects and stakeholders simultaneously in a fast-paced environment.

• Good written and verbal communication skills, with the ability to tailor messaging for different audiences.

• Strong stakeholder management skills, including experience working cross-functionally and with senior leadership.

• High level of organisation and attention to detail.

• Proficiency in Microsoft Office (PowerPoint, Excel, Word) for reporting and presentation purposes.

Desirable

• Previous experience working in sports or football

• Good knowledge of Microsoft products

• Familiarity with basic digital marketing practices

Specialist Skills

This role requires good marketing execution capability combined with commercial awareness and data-led decision-making. Key technical and functional abilities include:

• Ability to plan and deliver marketing campaigns across email, web and social, keeping activity on track and to agreed timelines.

• Basic knowledge of CRM segmentation and simple automation to support more relevant communications and retention.

• Comfortable using reports/dashboards to monitor results (e.g., opens, clicks, enquiries, sales) and share learnings.

• Able to write clear, brand-aligned communications and brief designers/content support when needed.

• Able to manage multiple tasks at once, coordinate stakeholders, and keep actions moving in a busy environment.

People Skills

This role works across a wide range of internal teams and external contacts to deliver integrated, commercially focused marketing activity. Key stakeholders include: Club Marketing Team, Commercial, Premium Services, Conferencing & Events team, Operations, Partnerships)

• Clear, confident communication tailored to different audiences

• Strong collaboration and teamwork across departments

• Stakeholder management and relationship building with internal and external partners

• Influencing and diplomacy to secure buy-in and manage competing priorities

• Organisation and reliability to manage multiple workstreams and deadlines

External Impact

The role influences external perception of the Club by:

• Leading go-to-market activity for Premium products and stadium events

• Owning marketing communications for third-party and externally hosted events

• Ensuring commercially focused, brand-aligned messaging across all external touchpoints

Decision Making

This role requires a good level of independence in planning and delivering marketing activity across Premium, Conferencing & Events, and matchday offers, while working within agreed priorities and with regular input from the wider marketing team and key stakeholders.

• Plan and deliver campaigns in line with the Club’s brand and commercial objectives

• Manage day-to-day decisions on messaging, timing, channels, and audience targeting

• Balance multiple requests and deadlines, flagging conflicts early

• Coordinate with internal teams and external partners to keep activity on track

• Monitor campaign performance and suggest improvements based on results

Innovation

This role is expected to contribute to continuous improvement within the Club’s marketing activity. The role will help refine and enhance how Premium, Conferencing & Events, and matchday marketing is delivered, identifying opportunities to improve performance, efficiency, and stakeholder experience.

• Suggest and implement improvements to campaign planning, segmentation, and reporting

• Support the development of new go-to-market approaches for Premium products

• Contribute ideas to strengthen retention, revenue growth, and brand positioning

• Help embed CRM best practice and more targeted, data-led communications

• Provide feedback from campaign results and stakeholder interactions to inform future strategy

General Club Accountabilities

• To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements

• To build and maintain good working relationships while maintaining a professional image

• To keep confidential any information gained regarding the Club and its personnel

• To always maintain a flexible approach to work

Inclusion Statement

Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging.
 

We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds — particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people.
 

We’re committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability — regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.

Safeguarding Statement

Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field.

To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice.

The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team.

Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.