Commercial Insights Manager

Job Location:      Selhurst Park Stadium, SE25 6PU

Contract Type:   Full-time

Deadline:            25th February 2026

Who we are:

We are Crystal Palace Football Club, a Premier League Football Club with more than 160 years of proud history. Spread across three different sites - brand new main offices at Selhurst Park Stadium, our London office, and our Training Ground/Academy, we offer the best atmosphere and culture for our fans and our employees. 

We strive for excellence in the workplace with a philosophy of high standards, professionalism, and a strong work ethic from our employees. We are constantly trying to grow, diversify and build with not only our team on the pitch, but also our team in the offices and on the ground.

About this role:

The Commercial Insights Manager will support the Commercial Department by delivering high-quality insight, reporting and data-driven recommendations that drive revenue growth across partnerships, premium, ticketing, retail and events. The role will report directly to the Chief Commercial Officer and act as executive commercial support to their day-to-day activities, including pulling together commercial presentations and materials for shareholder, board and management meetings, and supporting wider commercial planning and decision making.

The role will work closely with Commercial, Marketing and Finance to identify commercial opportunities, support sales narratives, measure partner performance and improve supporter understanding. The position will play a key role in translating data into clear, actionable insight that supports day-to-day commercial decision making.

Responsibilities:

• Own the Club’s commercial data strategy across hospitality, sponsorship, catering and premium sales, translating insights into commercial initiatives

• Build and maintain a roadmap for how data underpins pricing, product development, audience targeting and partner value

• Support the creation and maintenance of commercial dashboards and performance tracking frameworks

• Translate complex data into clear summaries and recommendations for non-technical stakeholders

• Support partnership sales activity through insight generation, prospect research and rationale development

• Support the reporting of partner reach, engagement and effectiveness across digital, matchday and media channels

• Develop segmentation, lead scoring and propensity models to support targeted sales and marketing

• Support data cleansing and enrichment initiatives to improve data quality and usability

• Support insight development for cross-channel campaigns and sponsor activations

• Other duties and responsibilities as required by line manager.

• Upholding and promoting the Club’s policies and procedures, including Health and Safety, Safeguarding and Equal Opportunities policies and procedures.

Experience, Skills and Qualifications:

• Experience working in data, insight or commercial analytics (ideally in sport, media or entertainment)

• Strong data analysis and storytelling skills

• Experience working with CRM and customer data

• Ability to translate data into clear commercial recommendations

• Experience building reports and dashboards (e.g. Power BI, Tableau or similar)

• Strong stakeholder management and communication skills

• Experience working with fan data, survey data or third-party research (e.g. YouGov, Two Circles, Nielsen, etc.)

• Understanding of sports commercial models including partnerships, premium and ticketing

• Basic SQL or data querying capability

Benefits:

• Complimentary match day ticket

• Reward and Discount Scheme through our Tech Scheme and Simple Health app

• Health and Wellbeing benefit scheme

• 20% Discount in our Retail Stores

• Discounts in various gyms through GymFlex

• Volunteering Day - 1 Workday off to support a charity of your choice.

• Travel Season Ticket loan

• Holiday allowance: 25 Days 

Our commitment to Equality

At Crystal Palace Football Club, Equality, Diversity & Inclusion is spirited and continues to grow due to the working environment, which makes all staff feel appreciated and welcomed. Crystal Palace Football Club do this by encouraging good relations and practices towards different groups and are committed to promoting employment opportunities that celebrate diversity.

We are committed to attracting, recruiting, and retaining the most talented candidates and the club intends to ensure that everyone who wishes to engage with the club, whether as matchday fans, staff, players, board members, participants in Foundation programmes and any other person engaged with the club's activities, has a real and equal opportunity to do so.

Reasonable Adjustment

We are proud to be a Disability Confident Employer. We guarantee an interview to all disabled applicants who meet the essential criteria for the role, ensuring equitable opportunities for everyone.

If you require disability-related adjustments during the recruitment process, please contact DLO@cpfc.co.uk (DLO inbox is for disability-related queries only, if you wish to gain further information regarding this vacancy, please contact cpfc.recruitment@cpfc.co.uk). We are here to help you through the whole recruitment process including trying to apply for a vacancy, getting in touch with us through the process, and/or helping with access in case you are required to come in for an interview.

Safeguarding

Crystal Palace Football Club is committed to safeguarding and ensuring the welfare and protection of children and vulnerable people and expects all staff to share this commitment. As such, the post holder will be required to undergo any relevant security checks, including a comprehensive background check, Enhanced Disclosure and Barring Service (DBS) to ensure the safety and protection of children and vulnerable individuals.