Job Description
SCOPE OF RESPONSIBILITIES
● Plan and execute social media marketing strategies, including briefing-in requirements
for content for Instagram, Twitter, TikTok, Facebook, YouTube, and emerging platforms,
in support of business objectives, audience growth, and fan engagement.
● Work with the Creative team to develop and manage social media content to ensure the
delivery of high-quality, engaging material that increases exposure and builds a strong
network across all media platforms.
● Develop and manage both long- and short-term content plans and scheduling strategies
for social media.
● Collaborate daily with all CPL league teams and affiliated clubs.
● Work with internal teams to develop cohesive, cross-functional strategies.
● Attend and cover matches and marquee league events, including evenings and
weekends.
● Monitor social media trends and report on key performance indicators (KPIs) across all
league-owned platforms to support data-driven decision-making.
● Generate reports for sponsored digital content, marketing, communications, social
media, and paid campaigns.
● Stay current with social media best practices, technologies, and trends to maintain a
relevant and engaging presence.
● Follow all rules and regulations to uphold league integrity
QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES, EXPERIENCE)
Job Specific Skills and Abilities:
● Strong knowledge of and passion for the Canadian soccer landscape and sports, with the
ability to reference current matches, players, and storylines fluently.
● Strong familiarity and proven track record in managing all major social media platforms,
including Instagram, TikTok, Facebook, YouTube, and X (formerly Twitter), with a deep
understanding of trends, best practices, and platform algorithms.
● Proficient in creating engaging, on-brand social content (both copy and visuals), with
strong writing, storytelling, and editorial skills.
● Skilled in trend spotting and meme fluency—knowing when and how to tap into viral
moments and relevant cultural trends to increase engagement.
● Experienced in real-time social media execution during live events, with the ability to
react quickly and creatively under pressure.
● Experience managing influencer partnerships—including identifying relevant creators,
coordinating collaborations, and tracking performance to drive brand awareness and
engagement.
● Proficient in tools such as Meta Business Suite, Twitter Analytics, and Sprout Social, with
a strong ability to analyze performance data, make insights-driven decisions, and adjust
strategy accordingly.
● Experienced in community engagement—fostering dialogue, responding appropriately
to comments/messages, monitoring sentiment, and identifying key fan concerns or hot
topics.
● Basic to intermediate skills in graphic design and video editing using tools such as Canva,
Adobe Photoshop, and CapCut.
● Excellent visual curation skills, with a strong eye for detail and aesthetics.
● Clear and confident communicator with exceptional writing skills and a strong
understanding of English grammar.
● Excellent prioritization, time management, and organizational abilities, with experience
managing workflows and deadlines across multiple projects.
● Collaborative and team-oriented, with a proactive mindset and excitement for working
cross-functionally.
● Inclusive and socially aware, with a commitment to building a respectful and diverse
digital community.
Education:
● 3-5 years relevant work experience
