Job Description
THE BUSINESS
We are three organizations under one roof with a shared goal of making soccer the #1 sport in
Canada. More specifically, we are Canada’s Tier 1 men’s professional soccer league (Canadian
Premier League CPL), a developmental league (League1 Canada), and a related commercial
business (Canadian Soccer Business CSB) that complement one another in pursuit of this goal.
The CPL is comprised of eight member Clubs serving communities from coast to coast. In 2025
we will embark on our seventh season building upon our record setting playoffs to end the 2024
campaign. In addition to playing in domestic competitions (CPL and the Canadian Championship),
we also represent Canada in the global FIFA ecosystem via our regional club competition, the
Concacaf Champions League.
League1 Canada is the platform that serves as the steppingstone between the high-performance
youth, elite amateur and professional levels. Since 2014, over 1500 women and 2000 men have
played in the Premier Divisions of L1, with hundreds of them graduating on to the professional
ranks of the sport. League 1 will have over 160 participating teams.
CSB is a commercial agency that is the engine of growth for Canadian Soccer. It represents media
rights and a suite of leading national corporate partnership properties including Canada Soccer’s
Women’s and Men’s National Teams, Youth National Teams, Canadian Championships, CPL and
its member Clubs, and League1 Canada (League1 Canada is the country’s top pro-am league, a
key part of the pathway to professional soccer for Canadians).
With Canada hos-ng matches in the FIFA World Cup 2026™ with co-hosts Mexico and the
United States, and the CPL in its seventh season, there has never been a be[er -me to be
involved in Canadian soccer!
ABOUT THE ROLE
The Canadian Premier League (CPL) is seeking a highly skilled and forward-thinking Art Director
to lead the evolution of the League’s visual brand identity and craft compelling, high-impact
creative across multiple platforms. Reporting to the Director, Creative & Brand, you will play a
pivotal role in shaping the League’s design language, elevating brand storytelling, and ensuring
a cohesive and innovative visual identity across all touchpoints.
From overseeing large-scale branding initiatives to designing for social media, you will be at the
forefront of CPL’s creative efforts. Your expertise will define the look and feel of our league and
inspire soccer fans across Canada. If you live and breathe sports culture, branding, and design,
thrive in a fast-paced environment, and are passionate about creating work that resonates with
fans, players, and partners, this is the role for you.
KEY RESPONSIBILITIES
Brand Identity & Visual Direction
• Develop and maintain CPL, League1 Canada and Canadian Soccer Business visual brand
identity, ensuring consistency and innovation across all marketing assets.
• Maintain comprehensive brand guidelines, including typography, colour palettes,
iconography, and graphics standards.
• Lead the visual direction for major league initiatives, including seasonal campaigns,
partnerships, sponsorships and team branding.
Creative & Content Design
• Design high-quality graphics for marketing campaigns, social media, sponsorships,
merchandise, web assets, presentations and in-venue experiences.
• Develop advertising assets across broadcast media, digital, social, and print.
• Conceptualize and execute engaging content that connects with fans, from motion
graphics and infographics to matchday visuals and hype videos.
Stadium & Event Branding
• Design branding materials for stadium experiences, matchday activations, and league
events.
• Develop signage, banners, ticketing elements, and environmental graphics to bring the
CPL brand to life in physical spaces.
Collaboration & Leadership
• Work closely with the Director, Creative & Brand, marketing team, business teams,
soccer operations, clubs, and external partners to develop and execute impactful
creative strategies.
• Mentor and guide designers, ensuring high-quality, consistent work across the team.
• Present and articulate design concepts to stakeholders with clarity and confidence.
QUALIFICATIONS
• 10+ of experience in graphic design, branding, or art direction, preferably in sports,
entertainment, or live events.
• Strong portfolio showcasing branding, broadcast, digital, social and experiential design
work in a sport of fan-driven industry.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign – After
Effects is a bonus).
• Deep understanding of sports culture, fan engagement, and emerging design trends in
the industry.
• Ability to work in dynamic fast-moving environment while managing multiple projects.
• Excellent communication skills.
• A strategic thinker with a passion for pushing creative boundaries and generating
impactful, innovative ideas.
• Exceptionally detail-oriented with the ability to execute high-quality work under tight
deadlines.
• Strong problem-solving skills, with the flexibility to adapt and pivot quickly in a dynamic
environment.
• Collaborative team player who thrives in cross-functional environments.
