Canadian Premier League
Hybrid (Toronto, ON, Canada)
SCOPE OF RESPONSIBILITIES
● Plan and execute social media marketing strategies, including briefing-in requirements for content for Instagram, Twitter, TikTok, Facebook, YouTube, and emerging platforms, in support of business objectives, audience growth, and fan engagement. ● Work with the Creative team to develop and manage social media content to ensure the delivery of high-quality, engaging material that increases exposure and builds a strong network across all media platforms. ● Develop and manage both long- and short-term content plans and scheduling strategies for social media. ● Collaborate daily with all CPL league teams and affiliated clubs. ● Work with internal teams to develop cohesive, cross-functional strategies. ● Attend and cover matches and marquee league events, including evenings and weekends. ● Monitor social media trends and report on key performance indicators (KPIs) across all league-owned platforms to support data-driven decision-making. ● Generate...