Back

Ticket Sales Executive

London City Lionesses
Station Road, Ditton, Aylesford ME20 6AU, UK
30 Sep, 2026

Full time Leadership & Management Sales Ticketing

Job Description

Job Title Ticket Sales Executive
Department Marketing and Commercial

Reports to Ticketing Manager

Direct Reports N/A
Location Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU
Working Pattern 40 hours per week, including evenings and weekends
Level of DBS Enhanced, Child Barred List

About Us:

London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.

Owned by Michele Kang, our vision for Kynisca is to:

1. Become the most pre-eminent sports organisation in the world;

2. Have a high-performance culture of winning on and off the pitch;

3. Train women as women; and

4. Motivate and inspire the next generation of girls and women.

Our Values:

We Lead The Way | We Dream Big | We Get it Done | We Innovate | We Inspire our Community

Our Story So Far:

London City's first season in the Women's Super League saw us finish sixth, picking up more points than any newly promoted side in WSL history - while attendances climbed steadily at The Copperjax Community Stadium, culminating in a season-high gate of over 5,000 against Arsenal.

That momentum has carried straight into 2026–27. Our WSL opener against Manchester United sold out completely, with over 5,402 fans packing The Copperjax Community Stadium for the biggest home crowd in the club's history. It's been a summer to match: record-breaking signings including Ballon d'Or winner Alexia Putellas, Mary Earps, Mapi León and Kadidiatou Diani have transformed the squad, while a new front-of-shirt partnership with Nike - the largest women-only shirt sponsorship deal in football history - has set a new commercial benchmark for the women's game.

That's the platform for what comes next. Our ambition is simple and bold: to make sell-outs the norm at The Copperjax Community Stadium, week in, week out. Group sales to schools, community organisations, corporate groups, supporters' clubs and families will be central to turning every fixture into a guaranteed sell-out.

Role Purpose:

The Ticket Sales Executive is responsible for driving proactive lead generation and ticket sales for London City matches. This is a pro-active role: you will build and execute an outbound sales strategy that identifies, approaches and converts new group audiences - schools, junior football clubs, community groups, workplaces and corporate partners - into matchday attendees, with the goal of helping the club hit record group sales numbers and sell out The Copperjax Community Stadium this season.

Working closely with marketing, commercial and ticketing teams, you will lead outbound, sales-focused activity, manage a pipeline of group and corporate leads from first contact through to conversion, and work proactively to turn interest into booked seats ahead of key fixtures.

The ideal candidate will be a confident, target-driven self-starter with a passion for women's football, and ambitions to build a sales engine that delivers record group numbers. You will be comfortable picking up the phone, negotiating group deals, interpreting sales data, and proactively identifying new audiences to grow ticket sales.

Main Duties/ Responsibilities
1. Outbound sales & pipeline building (priority workstream)

· Proactively identify and build a pipeline of prospective group sales leads across schools, grassroots and junior football clubs, community organisations, local businesses and corporate contacts

· Develop and run a structured outbound prospecting process - cold outreach by phone, email and in-person visits - to convert leads into bookings

· Own and manage a CRM/lead-tracking system to monitor pipeline health, conversion rates and follow-up activity

· Devise and execute a season-long outbound sales calendar, aligned to the fixture list, matchday themes and promotional activity, to drive group ticket sales towards record numbers

· Set and manage sales targets per fixture, with a particular focus on higher-demand matches, in support of the club's ambition to sell out The Copperjax Community Stadium

2. Inbound sales & customer service

· Manage the group sales inbox and phone line, responding promptly to inbound enquiries and converting them into bookings

· Support the main ticketing inbox, helping to manage volume and response times

· Design tailored group packages and offers (schools, birthday parties, corporate hospitality, supporter groups) to maximise conversion and repeat bookings

· Handle hospitality enquiries and upsell packages where appropriate to increase average order value

· Work closely with the Ticketing Manager to ensure smooth booking, allocation and fulfilment of group sales, and with Marketing to align activity with community events and the matchday experience

3. Relationship Management & Reporting

· Build long-term relationships with group organisers, schools and community partners to encourage repeat visits across the season

· Represent the club at community events, school visits and local partner meetings to generate new leads

· Report regularly on sales performance, pipeline volume and progress against attendance and revenue targets

4. Other ad-hoc duties as assigned from time-to-time by management

Club Accountabilities
1. To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club
2. To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch
3. To behave in a manner consistent with Club values and policies
4. To ensure compliance with all relevant legal, regulatory, ethical and social requirements.
5. To keep confidential any information gained regarding the Club and its personnel.

What we are looking for
Qualifications and Training
Essential

· Safeguarding certification (or willingness to complete on appointment)

Desirable

· Business, marketing or sales-related qualification

Knowledge, Skills and Experience
Essential

· Proven track record in outbound sales, business development or lead generation, ideally in sport, live events or entertainment

· Demonstrable experience devising and delivering a sales strategy that achieved measurable growth

· Confident, resilient and target-driven, with strong cold-outreach and negotiation skills

· Excellent relationship-building and communication skills across schools, community groups and corporate contacts

· Comfortable using CRM systems and ticketing platforms to manage pipeline and report on performance

· Willingness to work evenings and weekends around the fixture calendar

Desirable

· Existing network of community, schools or corporate contacts in London/Kent

· Experience selling group tickets or hospitality within a sports or entertainment environment

· Passion for women's football and London City Lionesses' mission to inspire the next generation of girls and women

Characteristics
· Passionate about women's football and broader women's sport culture.

· Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.

· High standards of personal integrity and EQ.

· Comfortable and able to work on own initiative

· Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities

· Continually seeks to improve efficiency and performance

· Seeks out and embraces new ways of thinking and working – not afraid to fail.

London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities.

All staff are required to adhere to the Club's policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club's zero-tolerance approach to discrimination.

For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club's values.

About London City Lionesses

LONDON CITY LIONESSES

The First Independent Club in the Women's Super League

2024/25 Women's Championship winners, now competing in the Barclays WSL. Part of Michele Kang's Kynisca Sports International — the first woman-owned multi-club organisation in women's football.

Est. 2019

Founded

WSL

Barclays Women's Super League

28 Acres

Cobdown Park Training Ground

WHY LONDON CITY

Why Work at London City Lionesses

London City Lionesses is not a legacy club adapting to the modern game — it was purpose-built for it. Founded in 2019 and acquired by Michele Kang's Kynisca Sports International in December 2023, the club is part of the first woman-owned, woman-led multi-club organisation in football, alongside the Washington Spirit (2021 NWSL champions) and OL Lyonnes (eight-time Women's Champions League winners). Staff work within a network that spans three continents and is led at group level by Global Sporting Director Markel Zubizarreta, formerly of FC Barcelona.

Kynisca's stated mission is to build the world's pre-eminent women's sports organisation, with a core principle of training women as women — backed by the Kynisca Innovation Hub, which funds sports science research into female athletic performance. At club level, that translates into a 28-acre training ground at Cobdown Park now under construction, with a Performance Campus designed to match a men's Premier League facility but built specifically around the needs of female athletes. The July 2026 signing of two-time Ballon d'Or winner Alexia Putellas underlines the level of ambition across every department.

Sources: londoncitylionesses.com; kynisca.com; Tonbridge and Malling Borough Council, September 2025

ABOUT

About London City Lionesses

London City Lionesses is a professional women's football club based in Kent, with home matches played at the CopperJax Community Stadium in Bromley. Founded in 2019, the club won the 2024/25 Barclays Women's Championship to earn promotion and became the first ever independent club to compete in the Barclays Women's Super League in 2025/26 — the top tier of English women's football.

The club is part of Kynisca Sports International, Ltd., owned and led by Michele Kang. Kynisca's vision is to become the most pre-eminent women's sports organisation in the world — building a high-performance culture of winning on and off the pitch, training women as women, and motivating the next generation of girls and women. The club operates under the legal entity LCL Sports Group Limited, with commercial partners including Nike (kit manufacturer) and Mastercard. In January 2026, Kynisca was named presenting partner of the inaugural FIFA Women's Champions Cup.

Sources: londoncitylionesses.com; kynisca.com

WHAT WE DO

Three Pillars of the Club

London City Lionesses operates across first-team football, academy development and community engagement — each with dedicated staff and growing infrastructure.

First Team & Performance

Competing in the Barclays WSL with players including two-time Ballon d'Or winner Alexia Putellas. Kynisca's principle of training women as women is central — the forthcoming Cobdown Park Performance Campus and the Kynisca Innovation Hub both focus on research-led, female-specific performance, recovery and wellbeing.

Academy & Development

Four academy squads covering U12 to U21 pathways. The new training centre includes an improved Academy building with a high-quality 3G pitch, creating clear routes from grassroots to professional level in Kent.

Community & Grassroots

The Mastercard Sister Club Programme connects the club with grassroots clubs across Kent and London, offering free match tickets, mascot opportunities and coaching clinics. The 3G pitch at Cobdown Park will also serve the Kent FA, local leagues and SEND schools.

KEY NUMBERS

London City Lionesses in Numbers

From the training ground to the multi-club network, London City Lionesses is investing at a scale that matches its ambition in the women's game.

WSL

Top-Tier Football

First independent club in the Barclays Women's Super League (2025/26)

Acres at Cobdown Park

Acquired June 2024. Performance Campus under construction, completion target 2027

50+

New Permanent Jobs

Created by the Cobdown Park development, plus ~£1m per year in local economic investment

Club Network

Kynisca Sports International — alongside Washington Spirit (2021 NWSL champions) and OL Lyonnes (8× Champions League winners)

Sources: londoncitylionesses.com; kynisca.com; Tonbridge and Malling Borough Council, September 2025

CAREER AREAS

Functions at London City Lionesses

The club recruits across football operations, medical, academy, and corporate functions. Current and recent roles advertised via the club's CharlieHR careers page as of July 2026 include:

Coaching

First team and academy coaching roles, including goalkeeper and outfield specialists

Sport Science & Medicine

Physiotherapy, sport psychology and performance support for elite female athletes

Academy & Education

Player development, education lead and pathway management from U12 to U21

Operations & Administration

HR, legal, finance and day-to-day club operations across multiple sites

Community & Programmes

Grassroots engagement, Sister Club Programme, school outreach and coaching clinics

Media & Communications

Content creation, press, social media and matchday coverage

Source: lcl.recruit.charliehr.com/careers — July 2026

COMMUNITY IMPACT

Growing the Women's and Girls' Game

London City Lionesses runs the Mastercard Sister Club Programme, connecting the club with grassroots women's and girls' football clubs across Kent and London. Sister Clubs receive complimentary match tickets, matchday mascot opportunities and priority access to player appearances, festivals and coaching clinics. The club also runs regular community sessions open to the public. Once completed, the new 3G pitch at Cobdown Park will be made available to the Kent FA, the Kent Girls and Ladies League, local SEND schools and the Kent disability mixed league — extending the club's reach well beyond the professional squad.

Sources: londoncitylionesses.com/sister-clubs; Cobdown Park planning application, September 2025

WORKING HERE

Life at London City Lionesses

Day-to-day operations are split between the CopperJax Community Stadium in Bromley for matchdays and Cobdown Park in Aylesford, Kent for training and office work. The club is scaling quickly — the Cobdown Park development alone will create more than 50 new permanent positions across coaching, medical, operations and academy functions. As part of the Kynisca multi-club network, staff have scope for collaboration with counterparts at the Washington Spirit and OL Féminin.

Source: londoncitylionesses.com; lcl.recruit.charliehr.com/careers

LOCATION

CopperJax Community Stadium

Home matches are played at the CopperJax Community Stadium in Bromley, south-east London. The club's training and operational base is at Cobdown Park in Aylesford, Kent.

LCL Stadium

Address: Hayes Lane, Bromley, England BR2 9EF

View on Google Maps →

London City Lionesses is building something new in women's football — explore current opportunities on Jobs In Football.

Company Profile