Main Responsibilities:

• Commercial Strategy & Growth: Lead on the formulation and delivery of commercial strategies that drive sustained revenue growth across all venue sales channels, ensuring alignment with the wider objectives set by the Head of Sales - Venue.

• Sales Team Performance: Oversee performance, ensuring KPIs are met, diaries are optimised, and yield is maximised. Conduct regular reviews, monitor performance, nurture talent, and maintain a high-performance culture.

• Revenue & Budget Ownership: Lead departmental budgeting and P&L management with oversight from the Head of Sales — Venue. Ensure commercial targets are achieved and costs remain within budget, with accurate forecasting in partnership with Finance.

• External Supplier & Partner Management: Manage agent strategy, suppliers, and partners to ensure strong service levels and commercial return. Regularly review performance and value delivered.

• Event Delivery & Client Experience: Work with the Event Delivery Team Manager to ensure seamless end-to-end service that meets H&S and EDI standards, consistently exceeding client expectations and constantly striving to be best in class.

• Internal Stakeholder Management: Act as a key liaison across the business, ensuring departmental needs are well represented and aligned with wider objectives. Support effective cross-functional collaboration.

• Marketing & Brand Promotion: Partner with the Venue Marketing team to maximise growth opportunities and maintain strong brand visibility through PR, campaigns, and promotional activity. 

Measures of Performance:

• Revenue targets are consistently met or exceeded, with budgets managed accurately and within agreed limits.

• New commercial opportunities and strategies are identified and implemented, driving long-term growth across venue sales channels.

• Sales team and Event Delivery team consistently hit KPls, with structured performance reviews and ongoing development in place.

• Supplier and partner relationships deliver strong commercial value, with regular reviews and measurable ROI.

• Delivering a best-in-class service with high rebooking rates 

Person Specification:

Qualifications

Desirable:

• Degree in Business, Hospitality, Events Management, or a related field.

• Leadership or management training/accreditation

• CRM, data analytics, or reporting platform training (e.g. Salesforce, Power BI, Tableau, etc.).

• Health & Safety or EDI training relevant to event operations. 

Experience:

Essential

• Extensive experience in Conferences & Events, including demonstrable track record in a senior commercial role within a large-scale venue.

• Proven track record in commercial strategy, budget and P&L management, and revenue forecasting.

• Experience launching new products or repositioning event offerings to drive growth.

• Strong leadership of both Sales and Event Delivery teams, with a focus on performance, development, and accountability.

• Effective management of suppliers, agencies, and partners to deliver measurable commercial value. 

Desirable:

• Involvement in transformation projects such as technology implementation or process improvement.

• Commercial experience within a rights-holder, football club, or live entertainment venue. 

Skills and Behaviours:

• Strategic and commercially focused leader with high-level sales expertise and a proactive, growth-driven mindset.

• Deep understanding of the UK Conference & Events market, including target audiences, industry trends, and delivery standards.

• Credible and inspiring team manager, confident in setting clear expectations, developing talent, and driving high performance.

• Collaborative and influential, with the ability to manage senior stakeholders, clients, and commercial partners effectively.

• Data-led and insight-driven, with strong reporting skills and a focus on continuous improvement and operational efficiency.

• Resilient and adaptable, able to navigate complexity and deliver consistently in a fast-paced, high-pressure environment. 

Our Expectations:

• To embody the club's BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others

• To adhere to the club's policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.

• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels

• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead

• To report any misconduct or suspected misconduct to the HR Department