Partnership Activation Lead

Who We Are

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.

We offer world-class facilities: In 2019, we opened our state-of-the-art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change — creating 4,000 jobs and injecting £300 million into the local economy every year.

We’re at our brightest when we’re all together. Our Club, our teams, our community. 

There is only one Hotspur. Tottenham Hotspur.

Job Purpose

We are seeking an experienced and commercially minded Partnership Lead to manage and activate a portfolio of key commercial partners within our Partnership Activation team.

This role is responsible for leading the strategic delivery of several high-profile global partnerships, ensuring they deliver measurable value for both the Club and its partners.

You will lead a portfolio of premium partners including Front of Shirt and oversee the management of other key Club partners acting as the senior leader to the account pillar team members and senior interface between partners, suppliers and internal stakeholders across the Club.

This role requires a strategic leader who can translate partnership objectives into impactful campaigns, deliver best-in-class activation programmes, and identify opportunities to enhance partnership value.

The ideal candidate will also bring experience working with global brands and technology partners or within the technology ecosystem, enabling the Club to unlock innovative digital activations, data-led marketing initiatives and new fan engagement opportunities.

Key Responsibilities:

• Provide leadership and direction for partners and suppliers within the portfolio, ensuring a high standard of delivery and relationship management
• Act as the senior interface between partners and internal teams across the Club to ensure alignment and effective delivery of partnership objectives
• Be a thought leader creating and managing integrated campaigns spanning digital, content, experiential and product-led activations that drive fan engagement and brand impact
• Develop and deliver best-in-class partnership activation strategies and marketing campaigns aligned to partner objectives and the Club’s wider commercial strategy
• Collaborate with internal teams including marketing, digital, content, media and events to deliver integrated partnership programmes
• Maintain a strong understanding of the global sports sponsorship landscape and identify emerging trends that could benefit the Club
• Continuously assess partnership rights and activation opportunities to identify areas to enhance value and unlock incremental revenue opportunities
• Implement research and measurement frameworks that demonstrate return on partner investment (ROPI)
• Translate campaign performance and insights into compelling reporting and storytelling for partners and internal stakeholders
• Support departmental budgeting processes and manage activation budgets where required
• Due to the nature of the industry and the role, some out-of-office hours work would be required from time to time including evenings, weekends, and bank holidays
• Support the Club in achieving its overall objectives, including EDI

What you will bring

• Proven experience in partnership activation or sponsorship management within sport, entertainment, media, agency or brand environments.
• Excellent relationship management skills with the ability to build trusted partnerships internally and externally.
• Strong project management skills and the ability to lead cross-functional teams.
• Proven experience operating in a fast-paced and high-profile commercial environment.
• Strong commercial acumen with the ability to identify opportunities to maximise partnership value.
• Proficient understanding of the global sports sponsorship landscape, including key growth markets such as Asia and North America.
• Demonstrated ability to develop innovative partnership programmes that deliver measurable impact.
• Elevated level of experience working with commercial contracts and managing partnership budgets to maintain partnership portfolio profitability.
• Experienced in Microsoft Office, CRM asset management and financial budget systems

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required for this role.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.