Women's Marketing Manager

Women’s Marketing Manager 

Location: The Valley, Southeast London 
Salary: £32,000 / Dependent on experience 
Hours: Full-Time & Permanent, Academy Matchday and as directed by your line 
manager 
Closing date: 28/03/2026 

Benefits include private medical insurance, health cash back plan, EAP, auto enrolled pension 
The advert will close on 28th March 2026, but as it is an urgent requirement we may not be 
able to wait until the closing date before progressing applications. Please apply early to 
avoid disappointment.  

To apply: Job Openings

Charlton Athletic Women are seeking an innovative and results-driven Marketing Manager 
to lead the planning and execution of marketing initiatives that grow attendances, deepen 
fan engagement, and support commercial success.

 
This is a hands-on role suited to a creative marketer who combines strategic thinking with 
operational delivery and is excited by the opportunity to help shape the future of a 
progressive women’s football team. 

KEY RESPONSIBILITIES 
• Develop and deliver an integrated marketing strategy aligned with club 
objectives. 
• Drive matchday attendance through targeted campaigns, promotions, and 
partnerships. 
• Lead on briefing and coordination of visual assets for all marketing 
campaigns. 
• Lead supporter acquisition and retention initiatives to grow the fanbase, with 
a key focus on growing a contactable database. 
• Plan and execute seasonal marketing campaigns, including ticket launches 
and key fixtures. 
• Collaborate with the communications and content teams to ensure consistent 
messaging and generate player-led content to support marketing campaigns.  
• Support commercial partners through impactful activation campaigns. 
• Use data and insight to evaluate campaign performance and optimise future 
activity. 
• Oversee brand presentation across all touchpoints, ensuring high standards 
and consistency. 
• Identify opportunities to enhance the matchday experience and supporter 
journey. 
• Manage external agencies and suppliers where required. 
• Contribute to retail and merchandise campaigns in collaboration with the 
club’s commercial teams. 

Essential: 
• Proven experience in a marketing role, ideally within sport, entertainment, or 
live events. 
• Demonstrable success delivering campaigns that drive engagement or 
revenue. 
• Strong understanding of digital marketing channels and audience 
development. 
• Ability to manage multiple projects in a fast-paced environment. 
• Flexibility to work matchdays and key events. 
• Budget management experience. 
• Experience with CRM systems and fan data. 

Desirable: 
• Experience marketing a sports team or membership-based product. 
• Knowledge of women’s football landscape. 
• Understanding of partnership marketing. 

Personal Attributes: 
• Creative with a proactive approach 
• Commercially aware 
• Highly collaborative 
• Energetic and solutions-focused 
• Passionate about delivering exceptional fan experiences 
• Committed to inclusion and positive culture 

MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION 
Education/Qualifications/Training: 
• Bachelor’s degree in Marketing, Communications, Public Relations, Business 
Administration and/or Journalism 

Specific Experience: 
• Demonstrated experience leading campaigns 
• Brand management exposure 
• Budget ownership 
• Stakeholder engagement (internal and external) 
• Team supervision 

Abilities/Skills/Knowledge: 
• Brand strategy and positioning 
• Campaign planning and execution 
• Market research and competitor analysis 
• Product/service marketing 
• Budget forecasting and ROI measurement 
• Customer segmentation and lifecycle marketing 

Safeguarding  
Charlton Athletic Football club are committed to safeguarding and promoting the welfare of 
children and young people and expects all staff and volunteers to share this commitment. We 
endeavour to provide a fun, safe and welcoming environment where children and young 
people feel respected and valued. 

If you are successful, then you will be required to undertake an Enhanced DBS. 

Additional Information 
• This a full-time role that includes work on weekends and evenings 
• Applicants must be eligible to live and work in the UK 
• Charlton Athletic is committed to safeguarding and promoting the welfare of 
children and young people. This post is subject to a satisfactory DBS 
Disclosure 
• As such, this post is exempt for the Rehabilitation of Offenders Act (1974) and 
the successful candidate must disclose all convictions spent convictions 
should be declared, that have not been subject to filtering by the DBS 
• Charlton Athletic FC is committed to the principle of equal opportunity and its 
policies for recruitment, selection, training, development and promotion are 
designed to ensure that no job applicant receives less favourable treatment on 
the grounds of race, colour, nationality, religion or belief, sex, sexual 
orientation, marital status, age, ethnic and national origin, disability or gender 
reassignment. 
• Any personal data that you provide to Charlton Athletic Football Club Ltd 
(data controller) will be processed in line with applicable data protection laws 
and will be used only for the purpose of recruitment. 
• We will keep your personal information for 6 months after which we will erase 
it.  You can always choose to have your data erased earlier by emailing us at 
dpo@cafc.co.uk. 
• We’d love to hear from you if you believe you can meet the challenges of 
working within an elite sporting environment.   
Please note that due to the high volume of applications we receive we regret that we 
are unable to respond to unsuccessful applicants. 

Please Note 
Charlton Athletic Football Club is an English professional association football club 
based in Charlton, south-east London. The club was founded on June 9th, 1905 and 
has a very storied history from rising to the top-flight of English Football in the 1930s 
(First Division) and again in the 1980s, 1990s and 2000s, to winning the FA Cup in 
1947 and to leaving their Valley home in the mid-1980s only to make an 
impassioned return in 1992. Historically, the women's team played under Charlton 
Athletic from 2000 to 2007 but were released to become an independently run team 
in 2007 following the men's team's relegation from the Premier League. 

The women's team were originally formed as a non-professional team in 1991 and 
were highly successful in the early 2000s winning The FA Cup, the League Cup, and 
the Charity Shield, as well as coming runners-up in the top division in multiple 
seasons. In February 2021, the club acquired the Charlton Athletic Women's team, 
turning the team full-time professional, and integrating them to become one club 
again. 

Currently, our men's first team competes in the Championship, the second tier of 
English football, and our women's team competes in Women’s Super League 2, the 
second highest division of women's football in England. At Charlton, we are ‘one 
club’ and can be truly described as a ‘family club’.