Canadian Premier League

THE BUSINESS We are three organizations under one roof with a shared goal of making soccer the #1 sport in Canada. More specifically, we are Canada’s Tier 1 men’s professional soccer league (Canadian Premier League CPL), a developmental league (League1 Canada), and a related commercial business (Canadian Soccer Business CSB) that complement one another in pursuit of this goal. The CPL is comprised of eight member Clubs serving communities from coast to coast. In 2025 we will embark on our seventh season building upon our record setting playoffs to end the 2024 campaign. In addition to playing in domestic competitions (CPL and the Canadian Championship), we also represent Canada in the global FIFA ecosystem via our regional club competition, the Concacaf Champions League. League1 Canada is the platform that serves as the steppingstone between the high-performance youth, elite amateur and professional levels. Since 2014, over 1500 women and 2000 men have played...

SCOPE OF RESPONSIBILITIES ● Plan and execute social media marketing strategies, including briefing-in requirements for content for Instagram, Twitter, TikTok, Facebook, YouTube, and emerging platforms, in support of business objectives, audience growth, and fan engagement. ● Work with the Creative team to develop and manage social media content to ensure the delivery of high-quality, engaging material that increases exposure and builds a strong network across all media platforms. ● Develop and manage both long- and short-term content plans and scheduling strategies for social media. ● Collaborate daily with all CPL league teams and affiliated clubs. ● Work with internal teams to develop cohesive, cross-functional strategies. ● Attend and cover matches and marquee league events, including evenings and weekends. ● Monitor social media trends and report on key performance indicators (KPIs) across all league-owned platforms to support data-driven decision-making. ● Generate...