Portland Timbers SC
Portland, OR, USA
The Director, Marketing Strategy and Insights will play a key role in driving the organization’s data-driven decision-making by leading digital advertising strategy, uncovering actionable insights, and shaping strategies that maximize revenue, fan engagement, retention, and acquisition. This role requires an advanced analytical mindset, expertise across a suite of emerging technologies, a strong ability to connect data to business outcomes, and leadership skills to influence stakeholders across departments.
Responsibilities:
Lead the design, execution, and measurement of digital advertising campaigns including, but not limited to: email, digital, web, SEO/SEM, SMS, display, and social channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership.
Lead strategic decision-making surrounding fan growth, development, and marketing execution including but not limited to: survey design...