Job Description
About The Role
An exciting new opportunity has arisen for a highly motivated, innovative, and career-focused professional to join our Marketing & Content Team in the position of Social Media Executive at Hull City.
As Social Media Executive for Hull City, you’ll play a key role in bringing the energy of football to life online. From match-day moments to behind-the-scenes stories, you’ll create content that connects fans, amplifies the club’s voice, and drives engagement across all platforms. This role blends creativity, strategy, and real-time execution to keep Hull City at the forefront of digital trends while delivering a best-in-league fan experience. You’ll also be an active member of the Marketing & Content team, helping to create programs that elevate our social media profiles and support partnership revenues.
Location: MKM Stadium, Hull
Salary: £25,000- £30,000
Contract: Full-time, permanent – 37.5 hours per week, with a requirement to work home and away matchdays, which typically fall on evenings and weekends.
About The Candidate
Your key responsibilities
- Lead the social media content calendar, planning and publishing across all platforms including Facebook, X, Instagram, TikTok, YouTube, and emerging channels, ensuring content is tailored and optimized for each platform.
- Deliver real-time content on matchdays, including photos, videos, graphics, and live updates, attending all home and away games.
- Develop and implement social media strategies in collaboration with the Marketing & Content team that align with Hull City’s brand and marketing objectives.
- Track and analyse social performance, providing insights and recommendations to continually improve digital engagement, while monitoring and responding to fan interactions in real-time.
- Set engagement goals and create campaigns that drive fan interaction and grow the Club’s digital presence.
- Produce high-quality, engaging short-form vertical videos for platforms such as TikTok, YouTube Shorts, and Instagram Stories.
- Work closely with internal teams (commercial, ticketing, community, football operations) and external partners/influencers to maximize engagement and revenue opportunities.
- Stay up to date with emerging social media trends and strategies to keep content fresh and innovative.
- Contribute to editorial and content creation, identifying engaging storylines and storytelling opportunities across all digital channels.
What are we looking for?
- 2+ years' experience in social media within a fast-paced sports or entertainment environment.
- Creative, energetic, and motivated social media practitioner with a passion for sport and digital storytelling.
- Strong familiarity with platforms including TikTok/Reels, Facebook, Instagram, X, and emerging social channels.
- Proven track record of using social and digital media to drive engagement and support organisational objectives.
- Proven experience in analysing social media data to generate actionable, insight-led recommendations.
- Proficient in Adobe Creative Suite for creating graphics, videos, and photos.
- Innovative thinker with the ability to develop strategies that increase engagement and reach.
- Self-starter who thrives in a team environment, able to produce time-sensitive content under tight deadlines.
- Flexible to work evenings, weekends, and matchdays as required.
- Excellent communication, copywriting, and editing skills.
- Quick learner who adapts easily to new tools and organisational processes.
- A full UK driving licence is desirable, given the travel requirements of the role, but is not essential.
About The Club
What can we offer you?
- 25 days annual leave (Plus Bank Holidays), increasing to a maximum of 30 days plus Bank Holiday’s with years of service
- 20% off at Tiger Leisure
- 2x Season Cards for you and/or your family to attend Hull City home games (following probation)
- Free on-site Parking
- Electric Car Scheme
- Bike to work scheme
- Opportunity for career progression and personal training
Hull City Tigers Ltd is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of age, disability, gender reassignment, marriage and civil partnership, sexual orientation, pregnancy and maternity, race, religion, belief and gender.
The safeguarding and welfare of children and young people is paramount of importance to Hull City and as such this position is subject to the Disclosure and Barring Service (DBS). Hull City is fully committed to safeguarding and promoting the welfare and safety of children and young people. We expect all our Board, staff and volunteers to always adhere, demonstrate and communicate this commitment. Hull City fully accepts our responsibility to welfare and protection of children and young people therefore, our aim is for the golden thread of safeguarding to run through every element of the club’s work.
