FIFA has setup a fully owned Local Entity to deliver the ninth edition of the FIFA Women’s World Cup™, held in Brazil. The success and the growth of the competition depend on the ability and capabilities of the FIFA team to provide an enhanced experienced to all the key stakeholders linked to the tournament: fans and spectators following the event, participating teams and FIFA Commercial Partners.
Working alongside the FIFA/FIFA27 Partnership Rights Delivery (PRD) team and reporting to the FIFA Senior Partner Rights Delivery Manager in Zurich and the FIFA27 Senior F&B Concessions Manager, the F&B Concessions Manager is responsible for managing the operational planning and delivery readiness of the Public Food & Beverage (F&B) Concessions Programme across all official tournament stadiums. The objective is to implement and deliver successfully the FIFA Commercial Partners’ exclusive food & beverage rights.
The role is responsible for overseeing concessionaire operational planning, coordinating tournament deliverables, ensuring compliance with FIFA requirements, and supporting venue readiness activities. The F&B Concessions Manager acts as the primary operational interface between FIFA, appointed concessionaires, stadium authorities, and Host Football Associations (FAs) to ensure all operational requirements are planned, documented, and delivered according to FIFA timelines and standards.
The role does not hold responsibility for commercial negotiations, contractual management, menu approval, pricing strategy, Commercial Partner relationship management, or defining commercial rights delivery strategy, which remain under the responsibility of the Senior F&B Concessions Manager and FIFA Partnership Rights Delivery team.
Key responsibilities
- Manage appointed F&B Concessionaire(s) throughout the planning and delivery phases, monitoring compliance with FIFA requirements, project timelines and agreed operational deliverables;
- Manage the planning and implementation of the Public Food & Beverage Concessions Programme across all official tournament stadiums, ensuring operational readiness, consistency of delivery and compliance with FIFA requirements;
- Manage the operational implementation of the commercial rights granted to FIFA’s Commercial Partners within the F&B Concessions Programme, ensuring approved products, services and activation requirements are successfully integrated into stadium operations;
- Establish, implement and maintain operational procedures, controls, checklists and reporting mechanisms to support the successful delivery of the F&B Concessions Programme;
- Review, track and manage concessionaire deliverables, operational plans and readiness submissions, ensuring all requirements are delivered in accordance with FIFA standards and tournament deadlines;
- Coordinate the development and implementation of operational plans covering staffing, logistics, inventory management, food safety, sustainability, service delivery and contingency planning across all official stadiums;
- Develop and deliver training programmes, operational briefings and implementation guidelines for concessionaires, service providers and venue-based F&B resources;
- Oversee the review, mapping and optimization of F&B infrastructure, facilities and operational layouts within stadiums to support efficient service delivery and compliance with tournament requirements;
- Support the F&B Concessions team in the preparation and coordination of planning activities with FIFA Partnership Rights Delivery (Zurich) and other relevant FIFA functional areas to ensure alignment of operational and commercial objectives;
- Supervise the development and delivery of stadium F&B operations by appointed concessionaire(s), ensuring approved Commercial Partner requirements are implemented and stakeholder expectations are achieved;
- Manage operational relationships with appointed F&B Concessionaire(s), FIFA functional areas and venue stakeholders, ensuring effective communication, coordination and information flow throughout all tournament phases;
- Coordinate the reviewing and implementation of F&B operational signage elements, including menu boards and other concession-related branding and information materials, in collaboration with FIFA Partnership Rights Delivery and appointed concessionaires;
- Monitor stadium infrastructure and operational readiness delivery against established requirements, producing regular status reports, risk assessments and mitigation plans;
- Manage and coordinate the team of F&B Venue Managers, providing leadership, guidance and operational support across all official tournament venues;
- Support FIFA and FIFA27 Headquarters throughout tournament operations by consolidating venue reporting, monitoring operational performance, coordinating issue resolution and ensuring consistent implementation of FIFA standards across all stadiums;
- Oversee daily public F&B concession operations during the tournament, supporting the resolution of operational challenges and ensuring service levels and spectator experience objectives are achieved;
- Coordinate testing events, operational rehearsals and readiness exercises to validate concessionaire preparedness and support successful tournament delivery;
- Produce operational reports, readiness updates, post-event evaluations and lessons learned documentation to support decision-making and continuous improvement initiatives;
- Establish reporting procedures and communication protocols between venue-based F&B teams and FIFA27 Headquarters to ensure consistent implementation of operational standards across all venues.