Job Description

Be part of something bigger. Create unforgettable experiences and help grow one of the North East’s leading visitor attractions. 

We are the heartbeat of the city. A club with bold ambitions on a global stage and deep roots in our community. If you’re driven to raise the bar and make an impact, you’ll find the platform, the people and the pride to do your best work here. This is a great opportunity to develop, learn and make a real contribution in a fast-paced and exciting environment. 

About the role 

As Stadium Tours Manager, you will lead the development, commercial growth and day-to-day operation of Newcastle United Stadium Tours. You will be responsible for increasing visitor numbers, revenue and customer satisfaction, developing new visitor experiences, enhancing the customer journey and ensuring every visitor receives an engaging and authentic Newcastle United experience. You will also lead 2 Team Leaders and approximately 30 Tour Guides while supporting the development of the Club’s heritage, memorabilia displays and archive. 

What you’ll do 

  • Lead the commercial growth and performance of Stadium Tours, driving visitor numbers, revenue and profitability. 

  • Develop and implement new tour products, seasonal experiences and revenue-generating opportunities. 

  • Create and continually improve the end-to-end visitor experience from booking through to post-visit engagement. 

  • Lead, motivate and develop a high-performing team of Team Leaders and Tour Guides. 

  • Work with internal and external partners to maximise sales, awareness and visitor growth. 

  • Oversee the safe, efficient and high-quality day-to-day operation of Stadium Tours. 

  • Develop Newcastle United’s heritage offering through archives, memorabilia displays and engaging storytelling. 

The team 

You’ll be part of a friendly, supportive and dedicated team who will help you settle in and succeed. We value curiosity, teamwork and a positive approach. 

United As One. 

We’re committed to equality, diversity and inclusion and believe in equal opportunities for all. We recognise that the diversity of our people is one of our greatest strengths. We work together to reflect the communities we serve and to maintain an inclusive environment in which everyone can be their authentic self and is enabled to achieve their full potential. 

Safeguarding 

We’re committed to being a place where everyone is safe, heard, valued and able to thrive so we place high value on the safeguarding and welfare of everyone we engage with.