Job Description
Senior Commercial Executive
We are seeking a Senior Commercial Executive to drive revenue growth across partnerships, hospitality, and events, and to bring fresh thinking to how a fan-owned club generates sustainable income.
Our fan-owned club is embarking on a phase of strategic growth. In that, we are aiming to increase our annual revenues, grow our physical and digital fan bases, and firmly establish and communicate our unique brand identity.
Our Senior Commercial Executive will be responsible for sourcing and engaging a strong set of commercial partners, creating appealing propositions, enhancing and selling our hospitality offering, building an events calendar, and ensuring the commercial department plays a significant role in growing the club’s annual revenues.
Normal place of work: The Wyre Stadium at Firhill.
Hours: 37.5 hours per week.
Salary: £30-35,000 per annum + commission + performance bonus
Reporting to: Board Director responsible for Commercial
Description
Partick Thistle Football Club is seeking a Senior Commercial Executive to drive revenue growth
across partnerships, hospitality, and events, and to bring fresh thinking to how a fan-owned club
generates sustainable income.
Our fan-owned club is embarking on a phase of strategic growth. In that, we are aiming to increase
our annual revenues, grow our physical and digital fan bases, and firmly establish and
communicate our unique brand identity.
Our Senior Commercial Executive will be responsible for sourcing, engaging, and retaining a
strong set of commercial partners, creating appealing propositions, supporting the enhancement
and sales of our hospitality offering, supporting our events calendar, and ensuring the commercial
department plays a significant role in growing the club's annual revenues.
Responsibilities
Revenue and Growth
- Drive revenue growth across partnerships and hospitality, achieving consistent growth and
meeting ambitious targets.
- Identify new income opportunities to support revenue growth beyond traditional streams.
- Build and maintain a robust sales pipeline with regular outreach, meetings, and closing
activity.
- Create and maintain reports on revenue, pipeline, and forecasted results.
Partnerships and Business Development
- Prospect, pitch, negotiate, and close new commercial partnerships across local, regional,
and values-aligned businesses.
- Manage renewals and upsell partners to increase lifetime value and retention.
- Lead partner servicing and activation to ensure contracted value is delivered and partners
want to stay and grow with the club.
Hospitality and Events
- Support in the growth of hospitality revenue through improved proposition, pricing,
utilisation, and retention.
- Aid in the creation and monetisation of commercial events, business networking
opportunities, and non-matchday venue usage.
- Work collaboratively to ensure hospitality delivery and guest experience are at a standard
that drives return bookings.
Data, Insights, and Operations
- Produce compelling sales proposals, decks, and materials tailored to business needs.
- Maintain accurate contract and rights delivery records
- Use data and insight to guide outreach, pricing, and prioritisation of effort
- Enrich customer data to provide deeper demographic and behavioural data to increase
sponsorship value.
Skills and experience
- Strong commercial sales experience with a proven track record of driving revenue.
- Confident seller who excels at outreach, pitching, negotiating, and closing.
- Demonstrable success in converting business relationships into paid partnerships or
hospitality sales.
- Excellent communication and presentation skills, able to sell at all levels.
- Ability to build and manage a pipeline, meet targets, and stay accountable for results.
- Competitive, resilient, and motivated by financial performance and success.
- Organised, proactive, and able to manage multiple deals at different stages.
- Experience selling partnerships, hospitality, or commercial products in sport, entertainment,
or events.
- Familiarity with CRM or sales tools.
- Knowledge of the Scottish business landscape.
