Main Responsibilities:

• Defining and leading the analytics strategy for Marketing, CRM, Digital and Social, ensuring data is embedded in planning, optimisation and performance measurement.

• Acting as the club's subject matter expert for digital analytics, providing leadership on tools such as Google Analytics and ensuring digital behaviour is accurately captured, modelled and integrated within the club's wider data ecosystem.

• Partnering with Marketing and CRM teams to design segmentation frameworks, audience strategies and lifecycle measurement using the club's Customer Data Platform (CDP).

• Developing measurement frameworks and KPIs that clearly link marketing activity to fan engagement, conversion and commercial outcomes.

• Delivering automated, trusted reporting and dashboards for senior leadership and C-suite stakeholders, ensuring rapid access to insights and clear performance visibility.

• Establishing best practices for self-serve analytics, dashboard design and scalable reporting, enabling teams to independently access high-quality insights.

• Driving deeper analytics initiatives including fan behaviour analysis, campaign performance evaluation, attribution modelling and experimentation.

• Ensuring digital and marketing data is properly structured, documented and integrated within the data warehouse and transformation layers.

• Managing and developing analysts, providing mentorship, setting standards and growing the team's influence across the organisation.

• Acting as a strategic partner to marketing and digital leaders, translating complex data into clear, credible and actionable insights. 

You'll have:

• A strong perspective on how marketing and digital analytics should inform strategic decision-making.

• The ability to operate across strategic direction and deep analytical work, moving comfortably between leadership discussions and detailed analysis.

• Strong stakeholder management skills, with the ability to translate reporting and modelling into clear, commercially relevant insights.

• Confidence working with ambiguous or loosely defined problems, shaping them into meaningful analytical questions and deliverables.

• A genuine curiosity about fan behaviour, engagement and lifecycle journeys, and how data can deepen long-term relationships with supporters.

• A proactive mindset with the ability to drive change and embed data-led thinking across teams. 

Experience: Essential

• Advanced SQL skills and strong experience working with large datasets.

• Experience leading or managing analysts or providing technical leadership within an analytics team.

• Strong communication and stakeholder management skills, with experience partnering with marketing, digital or product teams.

• Experience owning analytics for marketing, CRM, digital or fan engagement functions.

• Experience defining KPls, measurement frameworks and reporting standards across multiple teams.

• Strong understanding of digital data collection, including event tracking, tagging frameworks and integration into a data warehouse.

• Experience working with a Customer Data Platform (CDP) or familiarity with identity resolution and unified customer profiles.

• Experience working within a modern data stack (e.g. Snowflake, BigQuery, Redshift or similar).

• Experience building dashboards and analytical products in a Business Intelligence tool (e.g. Tableau, Looker, Power BI).

• Experience using dbt or similar data transformation frameworks within a modern data stack. 

Desirable

• Experience with digital experimentation and A/B testing frameworks.

• Familiarity with marketing attribution models and campaign performance analysis.

• Experience working in sports, media, entertainment or fan-centric digital businesses. 

Our Expectations:

• To embody the club's BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others

• To adhere to the club's policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.

• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels

• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead

• To report any misconduct or suspected misconduct to the HR Department