FIFA
Hybrid (Zürich, Switzerland)
THE POSITION
The Senior Brand Manager contributes to shaping and executing a sustainable and profitable plan for FIFA’s tournament brands, aligned with the overarching FIFA Brand Strategy and designed to support the organisation’s global vision and strategic objectives, under the leadership of the Head of Brand & Creative Services. The candidate is the brand project lead of Tier 1 Men tournaments, responsible for developing and delivering the tournament brand platform and full suite of assets as well as supports on the comprehensive integration of the brand partners across the 360-activation plan. Notably, the candidate will be responsible of leading the brand development and deployment for the FIFA World Cup 2030.
These are your key tasks:
Champions the strategic development of integrated brand positioning and tournament narratives, ensuring each major competition reflects FIFA’s global vision while resonating with diverse audiences...