Chelsea FC
Stamford Bridge Fulham Road,, London, SW6 1HS, United Kingdom
Main Responsibilities:
• Defining and leading the analytics strategy for Marketing, CRM, Digital and Social, ensuring data is embedded in planning, optimisation and performance measurement.
• Acting as the club's subject matter expert for digital analytics, providing leadership on tools such as Google Analytics and ensuring digital behaviour is accurately captured, modelled and integrated within the club's wider data ecosystem.
• Partnering with Marketing and CRM teams to design segmentation frameworks, audience strategies and lifecycle measurement using the club's Customer Data Platform (CDP).
• Developing measurement frameworks and KPIs that clearly link marketing activity to fan engagement, conversion and commercial outcomes.
• Delivering automated, trusted reporting and dashboards for senior leadership and C-suite stakeholders, ensuring rapid access to insights and clear performance visibility.
• Establishing best practices for...