2 leadership management jobs found in London

Location : London Department: Affiliate Type : Full Time Minimum Experience : Senior Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, FanZone, Front Three, Beast Mode On Podcast, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world. About the Role Footballco is looking for an experienced Head of Performance Marketing to join our affiliate team. The position will require you to lead numerous global campaigns across paid social, PPC, and arbitrage to attract high-intent users and drive conversion across our...

Main Responsibilities: • Defining and leading the analytics strategy for Marketing, CRM, Digital and Social, ensuring data is embedded in planning, optimisation and performance measurement. • Acting as the club's subject matter expert for digital analytics, providing leadership on tools such as Google Analytics and ensuring digital behaviour is accurately captured, modelled and integrated within the club's wider data ecosystem. • Partnering with Marketing and CRM teams to design segmentation frameworks, audience strategies and lifecycle measurement using the club's Customer Data Platform (CDP). • Developing measurement frameworks and KPIs that clearly link marketing activity to fan engagement, conversion and commercial outcomes. • Delivering automated, trusted reporting and dashboards for senior leadership and C-suite stakeholders, ensuring rapid access to insights and clear performance visibility. • Establishing best practices for...