Job Description
Start date: 01.02.2027
End date: 31.07.2028
Application deadline: 28.08.2026
Main goal
Reporting to the Senior Marketing Manager, the EURO 2028 Promotion Specialist will play a central role in shaping and delivering the tournament's multi-year, multi-market promotional programme across the UK and Ireland as well as in priority markets around the world, with the aim of engaging a new generation of fans and expanding the tournament's audience.
Key responsibilities
Programme development and delivery:
- Contributing to the design and execution of integrated promotional campaigns throughout the planning, launch and delivery of UEFA EURO 2028
- Ensuring that all activations are compatible with the overarching creative platform and the audience growth and engagement objectives
Creator and cultural programme:
- Supporting the development and delivery of the UEFA EURO 2028 creator, influencer and celebrity programme to ensure visibility across social media and in youth culture
- Helping to identify and integrate creators and cultural partners for key campaign moments and areas, including music, gaming, digital products and events
- Ensuring that talent activations are consistent, scalable and aligned across different workstreams rather than being delivered in isolation
- Working with agencies to source, evaluate and manage creators based on audience fit, performance and strategic relevance
Cross-functional coordination:
- Acting as a central point of contact for UEFA teams (e.g. marketing, digital, communications, partnerships, media rights) and the local organising structure
- Managing timelines, dependencies and alignment across multiple parallel workstreams
Agency and partner integration:
- Managing a range of agencies (creative, media, public relations, influencer/talent), ensuring the quality of their services/deliverables and efficient use of resources
- Identifying and developing opportunities to integrate sponsors, broadcasters and partners into the promotional programme in a way that adds cultural and commercial value
Planning, insights & performance:
- Contributing to campaign planning, budget management and KPI setting
- Monitoring performance, supporting reporting and ensuring that insights are translated into actionable improvements
Requirements
Experience:
- From 4 to 6 years of experience in marketing, campaigns or brand activation
- From 1 to 3 years of experience in sports marketing
Education:
- Bachelor's degree in marketing, media or business
Languages:
- English: Proficient
Other requirements:
- Relocation to Switzerland or nearby France is expected
- Experience delivering multi-market or large-scale campaigns, ideally in sport, entertainment or culture-led environments
- Hands-on experience working with creators, influencers or talent, either through agencies or directly
- A good understanding of how brands show up in youth culture, social platforms, music, gaming and digital communities
- Strong stakeholder management and communication skills for a complex, multi-stakeholder environment
- Good judgement and the ability to balance strategic thinking with hands-on delivery
- Excellent organisation and coordination skills in order to manage multiple workstreams simultaneously
- A proactive, solution-oriented attitude to drive projects forward
- Ability to operate at pace without losing attention to detail
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UEFA welcomes applications from all, actively working to ensure that we are an inclusive employer that finds the best candidate for our positions, regardless of aspects such as sex, gender identification, disability, age, sexual orientation, religion, ethnicity or nationality.
