E-Commerce Executive

Job Title: E-Commerce Executive

Reporting to: Head of Retail

Department: Retail

Hours: Full Time

Hibernian Football Club has created a football structure and strategy at the forefront of the British game, with a philosophy and ethos that is performance-driven and encourages all players and staff to maximise their abilities and potential.

The E-Commerce Executive will lead the strategy, development, and execution of the Club’s e-commerce operations. This role is responsible for driving online revenue growth, enhancing the fan shopping experience, and maximising the commercial potential of the club’s digital retail channels.

The E-Commerce Executive will also help oversee and support multiple aspects of the Club’s retail activity, including the supporting the official online and physical store, third-party marketplaces, merchandising initiatives and opportunities and supporting customer service teams.

Key Responsibilities

Trading & Performance

• Manage day-to-day trading of the online store, including product launches, promotions, and merchandising
• Optimise conversion rates, average order value, and customer lifetime value
• Use data and analytics to drive decision-making and continuous improvement
• Oversee pricing, inventory visibility, and online product assortment

Digital Experience

• Own the end-to-end user journey across web and mobile platforms
• Work with Shopify and tech teams to enhance site performance, usability, and personalisation
• Ensure a seamless and engaging fan experience, from browsing to checkout
  

E-commerce & Digital Retail

• Lead the Club’s e-commerce platform, driving online sales growth and improving the digital customer journey.
• Work closely with the Marketing and Communications teams to deliver effective online campaigns, product launches, and promotions.
• Utilise data and insights to enhance conversion, average order value, and customer retention.
• Work collaboratively within a small team environment, contributing proactively with club retail senior management.
• Collaborate with retail, marketing, and partnerships teams to align campaigns and product launches
• Manage day-to-day product uploads and maintain the online catalogue, ensuring accurate product data, pricing, and merchandising across all retail platforms

Marketing & Growth

• Partner with digital marketing teams to drive traffic through SEO, paid media, email, and social channels
• Develop and execute campaigns around key football moments (e.g., kit launches, transfers, matchdays)
• Leverage fan data and CRM to create targeted and personalised campaigns
• Create and deliver high-quality graphic design and digital content, including visual assets, banners, and on-site imagery, particularly around key launches and campaigns.
• Produce engaging and commercially focused copy, including product descriptions, campaign messaging, and email content.

Operations & Fulfilment

• Oversee e-commerce operations including order management, logistics, and customer service integration
• Ensure efficient fulfilment and delivery, both domestically and internationally
• Manage relationships with third-party vendors, platforms, and logistics partners
  
  

Commercial & Partnerships

• Identify and develop new revenue streams, including international expansion and marketplace opportunities
• Collaborate with kit suppliers and commercial partners to maximise product sales
• Support sponsorship activations within digital retail channels

Wider Support

• Assist with set up and manage physical retail outlets at the stadium (e.g., kiosks, club shop, and more)
• Prepare retail areas for high footfall during matches and special events
• Monitor store inventory levels during busy matchdays
• Support promotional events, kit launches, or fan engagement activities
• Support with resolving complaints or issues in a professional, club-friendly manner
• Take a hands-on approach to retail operations, supporting the execution of launches and ongoing trading activity.

Key Skills & Experience

• Proven experience in a senior e-commerce role, ideally within sports, retail, or consumer brands
• Strong commercial acumen with a track record of delivering revenue growth
• Expertise in e-commerce platforms (e.g., Shopify)
• Deep understanding of digital marketing, analytics tools (e.g., Google Analytics), and CRO
• Experience managing cross-functional teams and external partners
• Passion for football and understanding of fan culture is highly desirable

Personal Attributes

• Strategic thinker with hands-on execution capability
• Data-driven and results-oriented
• Innovative and customer-focused
• Strong leadership and communication skills
• Able to thrive in a fast-paced, high-profile sporting environment