Vancouver Whitecaps FC
Vancouver, BC, Canada
Reporting to the Senior Manager, Digital- the Marketing Manager, Digital Growth is responsible for developing and executing CRM and lifecycle marketing strategies to drive fan acquisition, database growth, and digital revenue performance for Vancouver Whitecaps FC.
This role leads the strategy and execution of data-driven growth initiatives across email, SMS, and CRM channels, with accountability for performance outcomes tied to ticket revenue, fan engagement, and long-term supporter development.
Responsibilities:
Develop and lead the marketing CRM growth roadmap including audience segmentation frameworks, lifecycle journeys, and email/SMS strategy in collaboration with Sales, Brand, and Business Intelligence teams
Build advanced audience segmentation and lifecycle journeys designed to maximize ticket revenue, repeat purchase behaviour, and long-term fan value
Track, analyze, and report on key growth metrics (CAC, LTV, attribution, conversion rates,...