Vancouver Whitecaps FC
Hybrid (VANCOUVER, British Columbia (Hybrid))
Vancouver Whitecaps FC is seeking a data-driven, creative, and collaborative Coordinator, Digital Marketing to help deepen our connection with fans through personalized digital experiences. Reporting to the Director, Digital, this role is responsible for executing and optimizing email marketing, SMS communications, and marketing automation strategies that increase fan engagement, strengthen customer relationships, and drive revenue. You'll play a key role in creating personalized customer journeys, leveraging CRM insights, and supporting digital initiatives that enhance the Club's online presence and overall fan experience. Key Responsibilities Email Marketing & Automation
Develop, implement, and optimize personalized email and SMS marketing journeys using Salesforce Marketing Cloud.
Plan, build, and execute promotional email and SMS campaigns across multiple business units.
Drive growth in key email marketing metrics, including subscriber acquisition, open...