Major League Soccer
New York, NY, USA
Overview
Major League Soccer’s Strategy and Business Intelligence group is tasked with supporting strategic decision making and resource allocation across the League – with a focus on driving fan growth, revenue capture, and operating efficiencies – by providing impactful data driven insights, analysis, and recommendations.
The group is seeking a Director of Marketing Analytics. This role applies advanced analytics and modeling to fan and marketing data — including the League’s Fan Genome — to uncover engagement trends, build predictive attributes, and inform marketing strategy across League and Club initiatives.
The ideal candidate is a hands-on data scientist with a strong understanding of marketing performance, audience segmentation, and personalization. They will translate complex data into actionable insights that enhance fan engagement, optimize marketing investments, and accelerate the League’s...