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Marketing Manager

Full time Marketing

Job Description

Job Title Marketing Manager
Department Marketing & Commercial
Direct Reports Marketing Executive
Reports to Head of Marketing
Location Cobdown Park, Cobdown Aylesford, ME20 6AU
Working Pattern 40 hours per week, including some evenings and weekends
DBS Level Enhanced Child Barred List
 
About Us:
The London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.
 
Owned by Michele Kang, our vision for Kynisca is to:
1.     Become the most pre-eminent sports organisation in the world;
2.     Have a high-performance culture of winning on and off the pitch;
3.     Train women as women; and
4.     Motivate and inspire the next generation of girls and women.
 
Our Values:
We Lead The Way | We Dream Big | We Get it Done | We Innovate | We Inspire our Community 

Role Purpose:
London City is growing it’s crowds while much of the league is standing still. This season we sold out our opening fixture against Manchester United, broke our season ticket record and currently sit third in the WSL for average attendance behind only Arsenal and Chelsea.

After a record-breaking summer, new signings and a great start of season with three main-stadium fixtures on the horizon, the opportunity now is to turn that momentum into sell-outs and a fanbase that keeps coming back.
 
The Marketing Manager role purpose is primarily to turn our fixtures into sell-outs, and one-off buyers into regulars. You will own the on-sale cycle and fixture plan for every home match and lead the club’s paid media strategy; finding new fans and bringing them through the gates. Attendance is the measure that matters most in this role.
 
We need someone who can jump in, get things done and work with the Head of Marketing and the senior leadership team to build the biggest and most loyal crowd in women’s football in London.
 
Main Duties/ Responsibilities
1. Attendance & On-Sale Cycle
·        Own attendance. This is the single most important measure of the role: grow average and total home attendance season-on-season and hit agreed targets for every home fixture.
·        Own the on-sale cycle for every home fixture (league and players cup), from fixture release to final whistle: on-sale timing and priority windows, ticket promotions, offers and bundles, and sales targets agreed with the Head of Marketing and Ticketing Manager.
·        Build and deliver an integrated fixture plan for every home match, with a clear theme and reason to attend, joining up paid media, email, social, partners and matchday experience so every fixture has a plan to hit its number.
·        Turn one-off buyers into regulars: brief the Marketing Executive on the CRM journeys each fixture needs (first-time attendees, lapsed buyers, season ticket holders) so that new fans come back and convert to multi-match and season tickets.
·        Report on each fixture afterwards (attendance, sell-through, new vs returning buyers, channel performance) and feed the learnings into the next on-sale cycle.

2. Paid Media Strategy 
·        Own the club’s paid media strategy: set the approach, audiences, budget split and KPIs across social, search, programmatic and offline channels, with a clear line from spend to tickets sold.
·        Plan, buy and optimise campaigns for every fixture and key moment, with always-on activity to keep building the audience between fixtures.
·        Be constantly looking for new ways to find new fans: test new audiences, channels, creative and partnerships across London and the South East, learn fast and scale what works.
·        Measure performance (cost per acquisition, cost per ticket, return on ad spend) and use it to shape budget decisions and make the case for investment.
 
3. Database growth
·        Support the ME to ensure all organic data capture processes are optimised
·        Develop proactive data processes to supercharge growth from priority audiences
·        Grow the depth of data we hold on our fans
·        Use this data to make decisions and build targeted direct marketing campaigns to maximise fan value / revenues
 
4. Brand, Creative & Budget
·        Bring ‘The Most Ambitious Club in Women’s Football’ and ‘Expect Everything’ to life in every fixture campaign and apply the new brand guidelines consistently across all marketing.
·        Manage design and creative output, briefing our graphic designer or external agencies to deliver on time and on brand.
·        Manage the marketing budget: allocate spend across fixtures and channels

5. Matchday Experience
·        Make sure every fixture theme carries through to the matchday, working with the Head of Marketing, Community and Fan Engagement Manager and the Marketing Executive (who leads sports presentation and run-of-show) so that what we promise in the campaign is what fans get on the day.
·        Use fan surveys and matchday experience scores to understand what keeps fans coming back, and act on the results.
·        Attend all home matches to oversee the fan experience and gauge fan reaction.

6. Leading & Developing the Marketing Executive
·        Line manage and support the Marketing Executive: set objectives, track against them and hold regular 1:1s
·        Support a development plan that builds the role towards a Digital Marketing Manager position over time, covering CRM, analytics, the website and the future app, plus ticketing and fan insight.
·        Give them room to own those areas, and use their CRM, analytics and ticketing insight as a core input to fixture planning and on-sale decisions.
·        Work as one joined-up team with the Head of Marketing, contributing to audience insight, ticketing dashboards and the season-long marketing plan.
·        Engage players in marketing, ticketing and community activity, and support the WSL Football marketing team on joint objectives around attendance, awareness and following.
 
7. Other ad-hoc duties as assigned from time-to-time by management
 
Club Accountabilities
1. To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club
2. To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch
3. To behave in a manner consistent with Club values and policies
4. To ensure compliance with all relevant legal, regulatory, ethical and social requirements.
5. To keep confidential any information gained regarding the Club and its personnel.
 
What we are looking for
Qualifications and Training

Essential
Safeguarding (may be obtained once in the role)
 
Desirable
Relevant marketing related qualification e.g. CIM Level 6
 
Knowledge, Skills and Experience
•             Demonstrable experience, likely to be 4 years or more, in high-profile brand or marketing roles with proven success, including direct accountability for selling tickets, events or products against targets.
•             A track record of running integrated campaigns end-to-end, from proposition and creative through media to conversion.
•             Strong hands-on paid media experience (Meta, TikTok, Google and beyond), including managing budgets and briefing and managing agencies.
•             Confident with data: ticketing and CRM data, analytics and dashboards, and turning numbers into decisions.
•             Experience line managing and developing others, and a genuine wish to see their team outgrow their roles.
•             Passion for women’s football, and commitment to the growth of the game.
•             Insight-led creativity, with a love for measuring impact and refining approaches.
•             Experience of attendance driving, working in live sports environments is highly desirable.
•             The postholder should be open to travel and working weekends and weeknights (mainly to attend football matches).
 
Characteristics
•             Passionate about women’s football and broader women’s sport culture.
•             Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.
•             High standards of personal integrity and EQ.
•             Comfortable and able to work on own initiative
•             Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities
•             Continually seeks to improve efficiency and performance
•             Seeks out and embraces new ways of thinking and working – not afraid to fail.
 
London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities.
 
All staff are required to adhere to the Club’s policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club’s zero-tolerance approach to discrimination.
 
For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club’s values.
London City Lionesses
About London City Lionesses

 

 

 

 
LONDON CITY LIONESSES

The First Independent Club in the Women's Super League

2024/25 Women's Championship winners, now competing in the Barclays WSL. Part of Michele Kang's Kynisca Sports International — the first woman-owned multi-club organisation in women's football.

Est. 2019
Founded
WSL
Barclays Women's Super League
28 Acres
Cobdown Park Training Ground
 

WHY LONDON CITY

Why Work at London City Lionesses

 

London City Lionesses is not a legacy club adapting to the modern game — it was purpose-built for it. Founded in 2019 and acquired by Michele Kang's Kynisca Sports International in December 2023, the club is part of the first woman-owned, woman-led multi-club organisation in football, alongside the Washington Spirit (2021 NWSL champions) and OL Lyonnes (eight-time Women's Champions League winners). Staff work within a network that spans three continents and is led at group level by Global Sporting Director Markel Zubizarreta, formerly of FC Barcelona.

Kynisca's stated mission is to build the world's pre-eminent women's sports organisation, with a core principle of training women as women — backed by the Kynisca Innovation Hub, which funds sports science research into female athletic performance. At club level, that translates into a 28-acre training ground at Cobdown Park now under construction, with a Performance Campus designed to match a men's Premier League facility but built specifically around the needs of female athletes. The July 2026 signing of two-time Ballon d'Or winner Alexia Putellas underlines the level of ambition across every department.

Sources: londoncitylionesses.com; kynisca.com; Tonbridge and Malling Borough Council, September 2025

ABOUT

About London City Lionesses

 

London City Lionesses is a professional women's football club based in Kent, with home matches played at the CopperJax Community Stadium in Bromley. Founded in 2019, the club won the 2024/25 Barclays Women's Championship to earn promotion and became the first ever independent club to compete in the Barclays Women's Super League in 2025/26 — the top tier of English women's football.

The club is part of Kynisca Sports International, Ltd., owned and led by Michele Kang. Kynisca's vision is to become the most pre-eminent women's sports organisation in the world — building a high-performance culture of winning on and off the pitch, training women as women, and motivating the next generation of girls and women. The club operates under the legal entity LCL Sports Group Limited, with commercial partners including Nike (kit manufacturer) and Mastercard. In January 2026, Kynisca was named presenting partner of the inaugural FIFA Women's Champions Cup.

Sources: londoncitylionesses.com; kynisca.com

WHAT WE DO

Three Pillars of the Club

 

London City Lionesses operates across first-team football, academy development and community engagement — each with dedicated staff and growing infrastructure.

First Team & Performance

Competing in the Barclays WSL with players including two-time Ballon d'Or winner Alexia Putellas. Kynisca's principle of training women as women is central — the forthcoming Cobdown Park Performance Campus and the Kynisca Innovation Hub both focus on research-led, female-specific performance, recovery and wellbeing.

Academy & Development

Four academy squads covering U12 to U21 pathways. The new training centre includes an improved Academy building with a high-quality 3G pitch, creating clear routes from grassroots to professional level in Kent.

Community & Grassroots

The Mastercard Sister Club Programme connects the club with grassroots clubs across Kent and London, offering free match tickets, mascot opportunities and coaching clinics. The 3G pitch at Cobdown Park will also serve the Kent FA, local leagues and SEND schools.

KEY NUMBERS

London City Lionesses in Numbers

 

From the training ground to the multi-club network, London City Lionesses is investing at a scale that matches its ambition in the women's game.

WSL

Top-Tier Football

First independent club in the Barclays Women's Super League (2025/26)

28

Acres at Cobdown Park

Acquired June 2024. Performance Campus under construction, completion target 2027

50+

New Permanent Jobs

Created by the Cobdown Park development, plus ~£1m per year in local economic investment

3

Club Network

Kynisca Sports International — alongside Washington Spirit (2021 NWSL champions) and OL Lyonnes (8× Champions League winners)

Sources: londoncitylionesses.com; kynisca.com; Tonbridge and Malling Borough Council, September 2025

CAREER AREAS

Functions at London City Lionesses

 

The club recruits across football operations, medical, academy, and corporate functions. Current and recent roles advertised via the club's CharlieHR careers page as of July 2026 include:

Coaching

First team and academy coaching roles, including goalkeeper and outfield specialists

Sport Science & Medicine

Physiotherapy, sport psychology and performance support for elite female athletes

Academy & Education

Player development, education lead and pathway management from U12 to U21

Operations & Administration

HR, legal, finance and day-to-day club operations across multiple sites

Community & Programmes

Grassroots engagement, Sister Club Programme, school outreach and coaching clinics

Media & Communications

Content creation, press, social media and matchday coverage

Source: lcl.recruit.charliehr.com/careers — July 2026

COMMUNITY IMPACT

Growing the Women's and Girls' Game

 

London City Lionesses runs the Mastercard Sister Club Programme, connecting the club with grassroots women's and girls' football clubs across Kent and London. Sister Clubs receive complimentary match tickets, matchday mascot opportunities and priority access to player appearances, festivals and coaching clinics. The club also runs regular community sessions open to the public. Once completed, the new 3G pitch at Cobdown Park will be made available to the Kent FA, the Kent Girls and Ladies League, local SEND schools and the Kent disability mixed league — extending the club's reach well beyond the professional squad.

Sources: londoncitylionesses.com/sister-clubs; Cobdown Park planning application, September 2025

WORKING HERE

Life at London City Lionesses

 

Day-to-day operations are split between the CopperJax Community Stadium in Bromley for matchdays and Cobdown Park in Aylesford, Kent for training and office work. The club is scaling quickly — the Cobdown Park development alone will create more than 50 new permanent positions across coaching, medical, operations and academy functions. As part of the Kynisca multi-club network, staff have scope for collaboration with counterparts at the Washington Spirit and OL Féminin.

Source: londoncitylionesses.com; lcl.recruit.charliehr.com/careers

LOCATION

CopperJax Community Stadium

 

Home matches are played at the CopperJax Community Stadium in Bromley, south-east London. The club's training and operational base is at Cobdown Park in Aylesford, Kent.

LCL Stadium
Address: Hayes Lane, Bromley, England BR2 9EF
View on Google Maps →
 

London City Lionesses is building something new in women's football — explore current opportunities on Jobs In Football.

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