Marketing Manager

Application Instructions

All applicants should submit a Covering Letter and Curriculum Vitae (CV) in support of their application for the role.

Email applications should be sent to:

By emailing:

Jobs@colerainefc.com

Postal applications should be sent to:

Coleraine Football Club

The Showgrounds

Ballycastle Road

Coleraine

BT52 2DY

Application Deadline

5.00pm on Friday 18th September 2026.

Interview Dates

Interviews will take place by arrangement after the deadline.

Role Start Date

TBC (dependant on situation of successful candidate)

Employment Statement

Coleraine FC is committed to be an equal opportunities provider and welcomes applicants from all members of the community. Should you require assistance with your application please contact the Club in advance of your submission.

Job Title

Marketing Manager

Department

Marketing – Reporting to CEO

Key Contacts Internal

CEO, Media Staff, Head of Business & Community, Marketing Consultant, Head of Community Football.

Location/Requirement

Based at The Showgrounds with travel to meetings, and ability to be available on matchdays.

Hours/Remuneration

Full time. Due to the nature of the post, evening and weekend work will be required based around the clubs’ fixtures.

Remuneration commensurate with skills and experience.

Salary – Competitive

Job Purpose

This is a hands-on, results-led position. The postholder will develop creative campaigns, deliver contractual activations and commitments for partners, protect and strengthen the Coleraine FC brand, and drive strong supporter-facing content.

Duties and Responsibilities

·       Increase match attendance and ticket revenue through targeted, data-informed campaigns.

·       Grow retail sales by delivering effective product launches, seasonal campaigns and always-on promotion.

·       Deliver partner rights and activations to a consistently high standard, supported by clear evidence and reporting.

·       Generate qualified commercial leads and provide compelling marketing support for sponsorship, hospitality and events.

·       Increase the reach, quality and engagement of the Club’s media channels while improving conversion from audience to action.

·       Build a stronger, more consistent and inclusive Club brand across men’s, women’s, academy, community and supporter activity.

·       Develop and manage an annual marketing plan and campaign calendar aligned to the Club’s football, financial, commercial and community objectives.

·       Use ticketing, retail, website, email, social media and supporter insight to segment audiences, test approaches and improve results.

·       Maintain a live performance dashboard and provide concise monthly reporting on activity, outcomes, learning and next actions.

·       Own the marketing plan for season tickets, memberships, individual fixtures, cup ties, European matches, hospitality and selected Club events.

·       Create fixture-specific campaigns that reflect opponent, timing, availability, supporter segment and sales position, with appropriate urgency and offers.

·       Work closely with ticketing and operations colleagues to improve the supporter purchase journey, pre-match information, matchday communications and post-match follow-up.

·       Plan and deliver marketing for kit launches, training wear, leisurewear, gifts, limited editions and seasonal retail moments.

·       Coordinate product photography, creative assets, launch schedules, email, social media, website content and in-stadium promotion.

·       Use sales and stock insight to focus promotion, support sell-through and reduce avoidable end-of-season stock exposure.

·       Work with retail colleagues to improve online and physical store presentation, customer journeys and supporter communications.

·       Translate signed partner agreements into clear activation plans, delivery schedules and internal responsibilities.

·       Deliver all agreed marketing commitments accurately and on time, including digital content, branding, events, campaigns, hospitality support and player or staff appearances where applicable.

·       Develop creative, mutually valuable activations that connect partners with supporters, community programmes and Club audiences.

·       Maintain an auditable partner-delivery tracker, capture proof of performance and contribute to high-quality review and renewal reports.

·       Support the commercial team with sales materials, campaign concepts, audience data, case studies and lead-generation activity for sponsorship, hospitality and events.

·       Oversee and support media colleagues and contributors to create an integrated content plan serving football, supporter, brand and commercial priorities.

·       Ensure Club channels consistently include purposeful calls to action and clear routes to ticketing, retail, hospitality, membership and participation.

·       Maintain appropriate approval, safeguarding, copyright and data-protection standards across marketing activity.

·       Develop and uphold practical brand guidelines covering identity, tone of voice, imagery, templates and partner use of Club assets.

·       Protect the integrity and reputation of Coleraine FC while finding fresh, authentic ways to tell the Club’s story, heritage, ambition and community impact.

·       Ensure the men’s first team, women’s and girls’ football, academy, community, social club and other Club functions are represented within a coordinated marketing plan.

·       Gather supporter feedback and audience insight, using it to improve communications, campaigns, access and participation.

Qualifications

Essential

Desirable

University Level Marketing Qualification

x

Marketing Qualification

x

Valid full (UK) drivers license

x

Emergency First Aid Certificate

x

Skills & Knowledge

Experience of delivering marketing campaigns and creating marketing strategy

x

Experience of working with partners and stakeholders for activation delivery or campaign delivery

x

Knowledge of building reporting systems and trackers around data management to reflect engagement and outcomes against targets

x

Previous experience of building cross department marketing plans and campaigns that build story-telling and engagement.

x

Experience of working within a multi-discipline team and being able to take a team with you to achieve campaigns and objectives

x

IT Skills to include the ability to use Microsoft Team (Word, Excel, Powerpoint, Outlook, Teams)

x

Good interpersonal skills and comfortable speaking with people

x

Strong organisational skills

x

Excellent communication & presentation skills

x

Strong timekeeping and time management skills

x

Attitude/Behaviours

Take responsibility for ensuring a high quality of work

x

A genuine team player who will support and motivate other members of the team

x

An adaptive individual who can cope well in high-pressure situations

x

A proven ability to multi-task and manage multiple projects

x

Personal Qualities

Hardworking & enthusiastic

x

Meticulous attention to detail

x

Understands the importance of confidentiality and integrity at all times

x

Loyal and committed

x

Seeks to learn and develop daily

x