Job Description
37.5 hours per week, including evenings and weekends
Blackpool Football Club is an English Professional Association Football Club based in the
seaside town of Blackpool, Lancashire.
The Club was founded in 1887 and has a very storied history, from being a founding
member of the Lancashire League in 1889, rising to the Top-Flight of the Football League
(the old First Division) in 1930, to winning the FA Cup in 1953 and being promoted to the
Premier League in 2010 (becoming the first Club to gain promotion from every division of
the Football League via the play-off system).
The Club currently competes in League One, the third tier of the English Football League.
The Club has played its home games at Bloomfield Road since 1901.
Job Purpose:
Blackpool Football Club is seeking a creative, organised and enthusiastic Media & Marketing
Executive to support the delivery of the Club's marketing, communications and media
strategy.
The successful candidate will play a key role in driving supporter engagement, enhancing
the Club's brand presence, delivering effective marketing campaigns, managing digital
communications, and producing engaging media content across all Club channels.
Working across both media and marketing functions, the role will support fan growth,
commercial objectives, brand development and positive media coverage while maintaining
the highest standards of communication and supporter experience.
This is a varied, hands-on role requiring flexibility across media and marketing functions and
the ability to work collaboratively across all areas of the Club to support supporter growth,
commercial objectives and brand development.
Key Responsibilities and Duties:
Media & Communications
• Assist in the delivery of all Club media, communications and public relations
activities.
• Support the publication of official Club announcements, press releases and media
communications.
• Build and maintain positive relationships with local, regional and national media
representatives.
• Assist with press officer duties and media operations as required.
• Coordinate media commitments involving players, coaching staff and Club
representatives.
• Ensure all communications align with Club brand guidelines, values and messaging.
Marketing
• Support the planning, delivery and evaluation of marketing campaigns across all Club
departments.
• Manage and implement targeted marketing campaigns through email, social media,
website, app, SMS and push notification channels.
• Support the Club's data and CRM strategy, ensuring supporter communications are
relevant, timely and effective.
• Utilise supporter data and segmentation techniques to maximise engagement and
campaign performance.
• Analyse campaign performance and provide reports on key metrics including
engagement, reach, conversion and revenue.
• Assist with ticketing, retail, hospitality, commercial and community marketing
campaigns.
• Support the delivery of offline marketing activity including matchday promotions,
posters, advertising and supporter events.
Digital Content & Social Media
• Support the day to day management of the Club's social media platforms.
• Provide live coverage of first team fixtures, both home and away, across social media
and digital channels.
Assist in maintaining the accuracy and relevance of content across the Club website
and digital platforms.
• Create engaging written, photographic and video content for the Club's website,
social channels, app and email campaigns.
• Develop content plans aligned to the Club's marketing and communications
calendar.
• Work with internal departments to promote Club initiatives, products, services and
events.
• Ensure all content is consistent, accurate and reflective of the Club's brand identity.
• Support the production of visual content through collaboration with external
agencies and internal stakeholders.
Publications & Supporter Engagement
• Manage and coordinate the production of the Club's matchday programme, ensuring
all content is accurate, engaging and delivered to deadlines.
• Assist with the production and coordination of other Club publications and printed
materials as required.
• Support the delivery and promotion of supporter engagement initiatives, including
membership schemes and fan events.
• Assist in the planning and delivery of supporter experiences and community
engagement activities.
General
• Work collaboratively across all departments to support Club objectives.
• Promote a professional image of the Club at all times.
• Maintain high standards of customer service and supporter engagement.
• Ensure compliance with all Club policies and relevant legislation, including
safeguarding and UK GDPR.
• Cooperate fully with colleagues and provide support across departments in response
to the needs of the Club.
• Contribute to continuous improvement initiatives and seek opportunities to develop
personal skills and knowledge.
• Undertake any other duties commensurate with the role as reasonably requested.
Health and Safety
• Fully endorse and comply with all aspects of the Club’s health and safety policy.
• Comply with all Club policies and statutory regulations relating to health and safety,
safe working practices, hygiene, cleanliness, fire and COSHH.
• Be familiar with all aspects of fire evacuation and procedures, working with the
Stadium Operations Manager to help ensure the safety of the premises and
occupants at all times.
• Identify and report maintenance requirements or hazards within the workplace and
encourage others to do the same.
Safeguarding
• The role is subject to safer recruitment checks and will require an enhanced DBS
check, in line with the duties undertaken and applicable legislation.
• The postholder will be required to complete and maintain all mandatory
safeguarding training relevant to the role.
• The Club is committed to safeguarding the welfare of children and young people and
expects all staff and volunteers to endorse this commitment.
• The employee must act to safeguard children, young people and adults at risk who
come into contact with the Club and must report any concerns or suspected
misconduct to the Club's Designated Safeguarding Lead.
The above job description is not intended to be exhaustive; the duties and responsibilities
may therefore vary over time according to the changing needs of the Club.
Person Specification
Essential Requirements
Desirable Requirements
Qualifications
• A good standard of education,
with the ability to communicate
clearly and effectively in writing
and verbally.
• Degree level education in Marketing,
Communications, Journalism, Media,
Business or a related discipline, or
equivalent relevant experience.
• Willingness to complete any role
specific EFL, safeguarding,
equality, diversity and inclusion
training, required by the Club.
Experience
• Experience working within
marketing, communications,
media or digital content roles.
• Experience managing multiple
projects and delivering to
deadlines.
• Experience creating content
across digital platforms including
social media, websites and email
marketing.
• CIM qualification or equivalent
marketing qualification.
• FA Safeguarding Children qualification
or willingness to obtain.
• Experience within professional sport
or the football industry.
• Experience using CRM and database
marketing platforms.
• Experience using Adobe Creative Suite
and/or Canva.
• Experience in PR, media relations or
journalism.
• Experience using marketing, CRM
or communication systems.
• Strong understanding of
supporter, customer or audience
engagement strategies.
Knowledge & Skills
• Excellent written and verbal
communication skills.
• Strong copywriting, proofreading
and content creation abilities.
• Understanding of digital
marketing principles and
campaign management.
• Graphic design skills using Adobe
Creative Suite or Canva.
• Proficiency in Adobe Photoshop and
Premiere Pro.
• Video editing and content production
skills.
• Knowledge of social media
management and analytics.
• Strong organisational and project
• Understanding of data protection
principles and the use of data to
support marketing campaigns.
management skills.
• Proficiency in Microsoft Office
applications, particularly Excel.
• Ability to analyse data and
campaign performance to inform
decision-making.
• Knowledge of GDPR and data
protection principles.
• Ability to work under pressure
and meet tight deadlines.
Personal Qualities
• Creative, proactive and enthusiastic.
• Excellent interpersonal skills and the ability to build positive working relationships
with colleagues, supporters and external stakeholders.
• Ability to work effectively in a fast-paced football environment.
• Self-motivated and capable of working independently and as part of a team.
• Excellent attention to detail.
• Flexible and adaptable to changing priorities.
• Professional and confident communicator.
• Positive attitude and willingness to learn.
• Ability to work evenings, weekends and matchdays as required.
• Passion for football and supporter engagement.
To apply for the position please submit a CV and a covering letter detailing
how you meet the criteria for the role to HR@Blackpoolfc.co.uk or Blackpool Football Club,
Bloomfield Road, Seasiders Way, Blackpool, FY1 6JJ.
.
We encourage early applicants as we reserve the right to close the application process at
any time.
This job will be subject to satisfactory references and Enhanced DBS procedures.
Closing date for applications is Sunday 16 August 2026, with interviews expected to take place during the week commencing 17 August 2026
Safeguarding: Blackpool Football Club Ltd and the EFL are committed to safeguarding the
welfare of children and young people and expects all staff and volunteers to endorse this
commitment. Posts advertised may require Enhanced Criminal Record Checks and may
include checks against the Barred lists, as such it is exempt from the Rehabilitation of
Offenders Act (1974). Therefore, all convictions, including spent convictions that have not
been subject to filtering by the DBS should be declared.
Recruitment checks: You will also be required to provide details of referees for the previous
five years’ working history or referees whilst in full-time education.
Equality and Diversity: Employees must always carry out their duties with due regard to
Blackpool Football Club’s policies and procedures. The employee must ensure a positive
commitment towards equality and diversity by treating others fairly and not committing any
form of direct or indirect discrimination, victimisation or harassment of any description and
to promote positive working relationships between all internal and external stakeholders.
Inclusion and Anti-Discrimination Mission Statement: At Blackpool Football Club we aim to
provide an enjoyable experience for all supporters and hold inclusion and anti
discrimination at the core of our values. We are committed to creating an environment
which welcomes and respects people from all communities, promoting equality and
diversity at Bloomfield Road and its associated premises. As a Club we recognise the nine
protected characteristics (age, disability, gender re-assignment, marriage and civil
partnership, pregnancy and maternity, race, religion and belief, sex and sexual orientation)
under the Equality Act 2010 and will play an active role in supporting inclusion and putting
an end to discrimination.
The employee must ensure a positive commitment towards equality and diversity by
treating others fairly and not committing any form of direct or indirect discrimination,
victimisation or harassment of any description and to promote positive working
relationships between all internal and external stakeholders.
Blackpool Football Club is an equal opportunities employer.
