Kent FA is seeking a Digital Marketing Officer to maximise the impact of grassroots football across the county by leveraging digital platforms to grow engagement, participation and community connection.

The Organisation

Kent FA prides itself on being an innovative and forward-thinking organisation, and these are exciting times as they seek to meet and exceed the ambitions in the Kent FA Play Protect Promote Strategy.   

The Role

Job Title: Digital Marketing Officer
Salary: £25,000 - £27,000
Vacancy Type: Full-time
Hours per week: 35 hours per week. The Kent FA operates a hybrid working arrangement of two days per week in the office and three days working from home.  This may change due to business needs. 
Location: Kent FA, Invicta House, Cobdown Park, London Road, Aylesford ME20 6DQ

Kent FA is passionate about growing participation, promoting diversity and regulating the game so that everyone across the grassroots football community can enjoy it. As the digital landscape plays an ever-greater role in people's lives, making the most of digital platforms has never been more important.

That's why they're excited to be recruiting a Digital Marketing Officer to join their team. In this role, you'll take the lead on updating digital content, reviewing analytics, creating engaging content and scheduling activity across Kent FA's digital platforms. At the heart of this role is a clear ambition: to raise their profile, engage their members and followers, and support and grow the game via the four-year strategy, Play, Protect and Promote.

Collaboration will be central to your success, working closely with stakeholders and recognising volunteers as the backbone of grassroots football and key to the long-term success of both The FA Grassroots Football Strategy and the Kent FA Play, Protect, Promote Strategy.

Key Responsibilities

• Provide digital marketing and communications support for both FA and Kent FA campaigns.
• Update, maintain and oversee the Kent FA website, ensuring content is accurate, engaging and up to date.
• Use analytics to oversee, schedule and manage Kent FA social media channels, ensuring they remain a key resource for stakeholders.
• Successfully deliver -newsletters to stakeholders, ensuring full GDPR compliance.
• Support with the growth of the opted-in newsletter audience.
• Create engaging, high-quality content that tells the story of Kent FA programmes and stakeholders, including filming and editing short-form video content for digital channels.
• Support the Football Development Team in capturing and promoting positive case studies and best practice from across the football community.
• Analyse data to identify opportunities and implement improvements that drive engagement across digital platforms.
• Act as a custodian of the Kent FA brand, ensuring consistent and accurate use of branding and visual identity across all digital media.
• Provide social media coverage at Kent FA-led events, including County Cup Finals and Kent Rep Team activity.
• Champion and embed safeguarding and equality across all Kent FA and grassroots football activity.
• Support offline marketing activities as required, responding to Kent FA's evolving priorities.

What Kent FA are Looking For

The successful candidate will hold a recognised digital marketing qualification and/or demonstrate relevant experience within a digital or marketing role. They will be creative, highly organised and an excellent communicator, with the ability to think strategically and work on their own initiative.

They will be confident in building and maintaining strong relationships with colleagues, stakeholders and partner organisations, and will bring a proactive, customer-focused approach to their work. A passion for delivering high-quality digital content and a commitment to continuous improvement will be essential. 

Safeguarding

Kent FA is committed to safeguarding children and adults at risk. Due to the nature of this role, the successful candidate will be required to undergo a Disclosure and Barring Service (DBS) check through The FA's DBS process.

Having a criminal record will not automatically disqualify applicants from this role. Each application will be considered on an individual basis, taking into account the nature of the role and the information provided.

Equality and Diversity

Kent FA promotes inclusion and diversity and welcomes applications from everyone, and encourage applicants to complete its Equality & Diversity Monitoring Form. If you have any requirements in relation to the recruitment or interview process, please include details on the application form.