AS Roma
Roma, Metropolitan City of Rome, Italy
PURPOSE: AS Roma is working to engage its fans and other stakeholders – ticket and hospitality buyers, store customers, local and international fans, sponsors, business club members – by using digital touchpoints and data, to reach a larger audience and target the prospects who are most likely to buy products or services. A new exciting role in the Marketing department. As a CRM Specialist, you will be responsible for customer acquisition, retention and conversion. You will develop and execute the CRM multichannel campaigns (email, web push, mobile push, sms, automations) being the gatekeeper for all customer data in the Marketing department, reporting to the CRM & Digital Marketing Manager. MAIN RESPONSABILITIES: Customer Relationship Management
Drive customer acquisition, retention and conversion, being the gatekeeper for all customer data
Coordinate the production of marketing emails and automated campaigns
Campaigns...
PURPOSE: AS Roma is working to engage its fans and other stakeholders – ticket and hospitality buyers, store customers, local and international fans, sponsors, business club members – by using digital touchpoints and data, to reach a larger audience and target the prospects who are most likely to buy products or services. A new exciting role in the Marketing department. As a CRM Specialist, you will be responsible for customer acquisition, retention and conversion. You will develop and execute the CRM multichannel campaigns (email, web push, mobile push, sms, automations) being the gatekeeper for all customer data in the Marketing department, reporting to the CRM & Digital Marketing Manager. MAIN RESPONSABILITIES: Customer Relationship Management
Drive customer acquisition, retention and conversion, being the gatekeeper for all customer data
Coordinate the production of marketing emails and automated campaigns
Campaigns...
