Major League Soccer
New York, NY, USA
Overview
The Paid Media Manager will lead strategy and buying around key areas of the MLS business. Operating as an in-house media strategist and buyer, this position will oversee the spending to support League Marketing efforts and offer strategic counsel for Clubs as needed.
The position will suit an out of the box problem solver who is fascinated by the changing nature of the space and how brands connect with audiences and will be a highly motivated and entrepreneurial individual who is comfortable working across various initiatives to deliver against fan growth goals.
Responsibilities
Lead paid media strategy across multiple channels, with primary focus on digital and social media channels.
Develop paid plans, help with execution, and manage buys against always-on initiatives and key League Marketing pillars. This includes but is not limited to creative, message, audience targeting and segmentation, flights and budgets....