Pure Football Academy

  • Dr Johnson Ave, London SW17 8JU, UK


Pure Football Academy was established in 2009 to develop and push youth players to their full potential. We work with players of all abilities and are a community-based club.

Since then, we have been able to progress players through our pathways onto semi-professional and pro clubs.

 The Academy aims are, and objectives of the club are to:

  • An exclusive training programme designed exclusively for young people that combines the vital aspects of football into an efficient program of technical, tactical, psychological, and physical development within an entertaining and educational environment.
  • To give many individuals to allow each player to grow as a person and within the framework of the team while also challenging them to improve and learn continuously.
  • To offer coaching and competitive opportunities in Football
  • To promote the club within the local community and Football
  • To provide development to children from disadvantaged and BAME backgrounds to develop through Football
  • To ensure a duty of care to all members of the club

How and why we started:

We started this project with a few kids in a common playing Football to bring all background players and with different abilities to enjoy playing Football for Pure Football Academy. 

We have been having 7-15 years old sessions for over 10 years now; we are hoping to introduce younger age groups, 3-6 for a start of a new long-term project which will bring football and sport to the younger generation and allow development to team sport in the future. Pure Football Academy will be affiliated with The London Football Association (FA) and the London County Saturday Youth Football League. We are a FA Charter Standard Club

Some information on what we do:

We run 3-6 age groups sessions, an organised, fun, and friendly session to help them progress onto the next stage.

We also do an open session for higher age groups to help players compete and enjoy playing Football with mixed abilities with others.

As we have helped them progress playing for Under 10’s, Under 12’s, Under 14’s and Under 16’s, we have been able to progress players; through our pathways onto semi-professional and pro clubs.

As our coaches qualified, we also do 1-1 sessions, ensuring players improve and focus in their own time with coaches.

Whether you are an ambitious Academy Footballer, a new to the game, or generally want to boost your confidence, Pure's private football training will provide you with the unique chance to be coached by a FA football coach. 

Our one-on-one private football instruction is designed to focus on the areas each player needs to focus on and excel in today's game.

Pure Football Academy will assist you in improving your technique, flexibility, speed, agility, and power both with and without the ball. Players can opt to train regularly or for a one-time session in which we can develop a training programme for them.

We can offer private sessions with several of our coaches where players can benefit.