Johan Cruyff Institute

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.


“In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of Sports Management. Who better to serve the best interests of sport than someone who has the heart of an athlete?” Johan Cruyff, Founder


More than 9.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe. Our international presence now represents 5 Johan Cruyff Institutes (postgraduate and executive education) and international agents, 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).

Football Business at The Johan Cruyff Institute

Study Football Business at Johan Cruyff Institute The Football Business programs at Johan Cruyff Institute are designed to offer students a progressive path through developing the football business and administration knowledge. Students develop abilities to recognize business opportunities, establish strategies, anticipate changes and optimize resources and learn the proper use of management tools for organizations linked to football.


Football Business Academic Programs

Course in Football Business Fundamentals Online

Course in Introduction to Football Business Online

Course in Strategic Planning in Football Online

Postgraduate Diploma in Football Business Online

Master in Football Business in partnership with FC Barcelona

Master in Football Business Mexico City

Master in Sport Management and Football Business Lima

Seminar series: Football Industry Insights

Football Industry Trends. LaLiga Case Study: The Making of a Global Brand


For more information regarding the programs click here.

Master in Football Business in partnership with FC Barcelona is the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as on the great experience of the Johan Cruyff Institute in sport management education.

The program includes lectures delivered by highly recognized football business academics and professionals, and top-level executives in the industry complemented with attendance to several of the most influential international events in the sector, visits to clubs and sports venues, and study trips. It is a fully rounded programme that will give the students the opportunity to gain knowledge, exposure and hands-on experience.