Kinsey Sears

Newport County AFC is an ambitious football club based in South Wales which competes in League Two, the fourth tier of the English football league system. The Club is owned by the Newport County AFC supporters Trust. The Club is seeking to appoint their first Sporting Director who will be charged with delivery of the performance strategy that will help fulfil the Club’s on and off-field objectives.


The Sporting Director will work alongside the Club’s Directors and Management to develop a robust recruitment, development and retention strategy and they will be responsible for overseeing the delivery and monitoring & evaluation of the overall Football Strategy for the Club including setting and attaining performance objectives and budgeting.


The Sporting Director’s priorities will be:

  • Short Term - the recruitment and retention of the first team playing squad for the 2021/22 season in conjunction with the Manager with a focus on maximising the reach and effectiveness of the playing budget. Strategic partnerships with clubs at all levels of the pyramid, both above and below our   current status.
  • Medium Term - Focusing on the Academy and Development squad.
  • Longer Term - Potential to broaden responsibilities and include sports science and medicine, analysis and football operations.


The role of Sporting Director is also designed to enable a strong connection between the professional footballing side of the Club and the rest of the organisation as both are dependent on the other to help drive the organisation as a whole.


This is an excellent opportunity for the appointed candidate to take ownership and accountability in this key position, develop the role and scope of the Sporting Director and demonstrate where they can add value to both the Club’s on-field and wider objectives.   


The Club is looking for a high-quality individual who is a strong believer in team culture and has the ability to empower and support others to achieve their    objectives. Credibility within the game is key, as is a calm and professional approach at all times and the ability to unite and work collaboratively, especially when under pressure.  The Sporting Director will require strong management expertise and the ability to lead, motivate and challenge a multi-disciplinary team in   order to become a highly efficient high-performance unit.


The Sporting Director we seek will have ability to be strategic in terms of the overall plan for Newport County AFC combined with the ability to communicate the plan effectively so the team can understand and deliver the required objectives at an operational level.


Newport County AFC is committed to providing services which embrace diversity, are free from all forms of discrimination and that promote equality of opportunity.  We are part of a diverse community and wish to reflect this in our recruitment at all levels. We strongly encourage applications from candidates representing all areas of society for this role including candidates from all genders and ethnic backgrounds.

For a full Candidate Information pack or to find out more please contact Tom Sears, Managing Director, Kinsey Sears at or call direct on 07775 106670.

Closing date: 5.00pm Friday 2nd April 2021